WPP
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Advertisers
Teelcoms giant Huawei goes into challenger mode in WPP’s Nova phone launch
China’s Huawei is the biggest telecoms equipment manufacturer in the world, which doesn’t make it too popular with some suspicious…
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News
WPP boosts media owner portfolio with France’s LNEI
WPP is making yet another media investment, this time in Les Nouvelles Editions Indépendantes SAS (LNEI), a media group that…
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Agencies
VCCP launches in New York via Muhtayzik Hoffer
VCCP, now owned by Providence Equity and WPP following the £374m buyout of Chime Communications, is spreading its wings with…
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Advertisers
Are the big holding companies weighing a cull of their creative agency brands?
Are the twin pressures of client demands for ‘transparency’ – which usually means lower prices – and a slow growth…
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Ad Tech
Ad blocking panic surfaces at WPP ally AppNexus
The programmatic ad wars have taken an interesting turn with ad blocker Adblock Plus setting up its own ad server,…
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Advertisers
What lies behind MEC’s decision not to defend KFC?
KFC in the US is reviewing its media account, joining just about every other advertiser of note. With a spend…
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Agencies
Now WPP invests in online medical training
Another day, another WPP deal. This one’s even more of a poser than usual. WPP has invested (we don’t know…
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Ad Tech
WPP’s Xaxis buys Linkpulse’s appliance of science to online headlines and images
I sometimes wish I’d spent more time paying attention to science lessons when the latest missive from WPP pings in.…
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Advertisers
Now Maxus has a global creative director – another sign of media agencies’ creative land grab?
Everybody seems to be trying to eat creative agencies’ lunches these days, not that they have as many of them…
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