WPP
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Advertisers
WPP pulls out of notorious Presidents Club dinner
WPP has pulled out of the now notorious Presidents Club Charity Dinner following an FT investigation. The event, in London’s…
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Advertisers
WPP launches global design agency Superunion
WPP is officially launching its new design agency combo, announced last September, as Superunion, which it describes as a “next-generation…
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Ad Tech
Accenture makes running in global M&A says new R3 report
Global marketing consultancy R3 has been casting its eye over mergers and acquisitions in 2017 and, while the overall number…
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Agencies
Western Europe to the fore in slowing M&A market says Results International
Increased interest in Western Europe agencies drove adland mergers and acquisitions in 2017 according to Results International, with the region…
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Advertisers
Now Mars reviews $1.4bn global media
Another day another big media review and now Mars is reviewing its $1.4bn global media (about half in the US)…
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Ad Tech
Why 2018’s New Model Ad Agency is one we know already
Much hyperventilating in adland over the “agency of the future,” what it is, who will win and how. One view…
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Advertisers
WPP’s new Kantar Consulting buys Mash Strategy
Kantar Consulting, which is WPP’s new name for some of the businesses within its Kantar research division, has bought Mash…
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Ad Tech
Accenture’s big move for tech wizard Mackevision puts holding companies in the shade
A tale of two acquirers: WPP has just bought a Portuguese agency, BAR, to merge into Ogilvy. BAR has revenues…
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Agencies
Blackett becomes first WPP UK boss, Theakstone moves to bigger role at GroupM
WPP has finally decided on its first country manager for the UK and it’s to be Karen Blackett, chairwoman of…
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