WPP
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Advertisers
Mars picks MediaCom for $1.8bn global planning and buying in huge boost for WPP
Mars, which had previously cut and sliced its media across the world, has consolidated everything into WPP’s MediaCom, the biggest…
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Advertisers
Unilever boosts new regime at WPP with Sunlight Africa
Unilever’s Sunlight, once a soap (invented in 1884) is now a range of laundry products is now Africa’s second largest…
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Advertisers
WPP has two big agency CEO roles to fill: who will take up the challenge?
WPP is facing a test in the UK as it searches for CEOs to lead two of its biggest agencies,…
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Advertisers
Post-Sorrell WPP brings long-running feud with Rediffusion in India to a close
WPP has been tidying up its investments in the important Indian market by selling its stake in a number of…
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WPP in driving seat as Shell creates “agency of the future”
Shell has finally announced the results of its agency review resulting in the creation of an “agency of the future”…
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Question marks over Ogilvy UK’s dramatic restructure as ad boss Charlie Rudd quits
Michael Frohlich’s controversial restructuring of Ogilvy UK has had another predictable consequence: former Ogilvy & Mather CEO Charlie Rudd, who…
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Agencies
WPP regroups into big new Toronto HQ – Read’s bid for top job grows stronger
WPP doesn’t seem to be planning to break itself up anytime soon, it’s just agreed to become the anchor tenant…
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Agencies
WPP’s’ first half results aren’t out until September – could the group be sitting on some big news?
Three of the “big four” holding companies have filed their first half results, with IPG the standout winner, thanks to…
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Chinese buyers Alibaba and Tencent circle WPP
Could WPP be going Chinese? According to Sky News China’s Alibaba and Tencent (usually fierce rivals) and China Media Capital…
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