WPP
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Forbes article reveals mayhem surrounding WPP Ford pitch
Forbes writer David Kiley has unleashed a rather large and fierce moggy among the pigeons at Ford and its WPP-owned…
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Former WPP boss Sorrell sets out his new stall as S4C looks to tap shareholders
“When the facts change I change my mind. What do you do sir?” is a quote attributed to famous economist…
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New CEO Read backs WPP with (modest) share buy
Former WPP boss Sir Martin Sorrell is a big shareholder in WPP (about two per cent but there are a…
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$4bn Ford pitch and Wunderman hold key to Read’s WPP transformation plans
Mark Read’s first year in charge of WPP may well be seen as a tale of two pitches. The first…
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New WPP boss Read adds more e-commerce tech to Wunderman with Amazon specialist 2Sales
Mark Read, the new CEO of WPP and still boss of Wunderman, promised that he’d take WPP in a different…
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WPP inches back to growth but revenue and profit both down
WPP, now helmed by CEO Mark Read, reported its first quarter of like-for-like growth since the first quarter of 2017…
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Early problems for WPP’s Read as Wieden+Kennedy muscles in on Ford account
Any relief Mark Read might have felt when his appointment as CEO was confirmed won’t have lasted very long as…
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Mark Read confirmed as WPP CEO – promising more of the same but better
WPP has confirmed the appointment of Mark Read, 51, as CEO to succeed Sir Martin Sorrell, just in time to…
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It’s Read for WPP – here are some of the challenges he faces
Mark Read being appointed as WPP’s successor to defenestrated CEO (and founder) Sir Martin Sorrell is a done deal it…
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