WPP
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Advertisers
BBDO triumphs in $4bn Ford pitch – W+K is innovation partner and WPP keeps bits and bobs
Omnicom’s BBDO has won the Ford creative account with Wieden+Kennedy, which is handling Ford’s fall ad campaign, retained as a…
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News
New WPP CEO Mark Read names top team members
More white smoke has emerged from new WPP CEO Mark Read’s lair: Wunderman UK group CEO Stephan Pretorius is to…
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Ad Tech
Is WPP’s VMLY&R merger part of a trend or a one-off marriage of convenience?
We’ve been saying for years that creative agency brands will be culled although not many people expected Y&R to be…
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Advertisers
WPP’s handling of VML and Y&R merger insensitive says Sorrell as fall-out begins
The fall-out from the VML/Y&R merger to form VMLY&R has begun and former WPP boss Sir Martin Sorrell (below) has…
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Advertisers
Is WPP on the way to merging Y&R and VML?
The Wall Street Journal reckons WPP is on the way to merging Y&R, WPP’s biggest acquisition at a mind-boggling $4.7bn…
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Advertisers
Ciesco: WPP turns a corner in post Sorrell era, Publicis is worst performer during H1 2018
By James Harries, analyst WPP, the world’s largest marketing group, shares hit a five-year low in July amidst continued uncertainty…
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Advertisers
JWT Canada boss Choi is out in continuing creative exodus
Is something up at JWT? Everyone is expecting a big announcement from new WPP CEO Mark Read soon and, among…
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Advertisers
Peter Reid of MSQ: why the sum of WPP’s parts are worth more than the whole
As WPP pivots its offering to reflect life after Sorrell, much has been made of the potential breakup of his…
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Advertisers
Agency behemoths off to Germany for last round VW pitches
Adweek reckons that teams from Omnicom, Interpublic and WPP are trekking off to Wolfsburg next week to complete the pitch…
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