WPP
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Advertisers
Nike’s ‘Londoner’ wins top British Arrows broadcast award
The British Arrows Awards, formerly the British Television Advertising Awards until it all got more complicated, has finished its deliberations…
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Advertisers
Is slimming down WPP cooling on China joint venture?
Sky News reports that WPP is cooling on the notion of forming a joint venture with a Chinese investor in…
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Advertisers
Wunderman Thompson UK springs surprise with former Partners founder Steve Aldridge as creative boss
Former Wunderman execs have landed the plum roles in the two merged WPP agencies in the UK with Pip Hulbert…
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Advertisers
Peter Reid of MSQ: the WPP diet – cutting weight fast looks healthy, but are its arteries clogged?
At WPP’s last earnings call, the second since Sir Martin Sorrell jumped ship to avoid the plank, the Ogilvy-to-Kantar behemoth…
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Advertisers
Born-again Sorrell on S4’s buy plans, WPP and the importance of investing in agency brands
Prior to performing at Adweek London S4 Capital’s Sir Martin Sorrell shared some thoughts with Ian King at Sky, here.…
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Advertisers
WPP’s Kantar ditches sub-brands in drive for client-friendly (and buyer) simplicity
Retirement is a comfy option for some but not, perhaps, if you’re a brand. WPP’s big research operation Kantar has…
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Agencies
Sorrell is still WPP’s best paid (former) employee
It’s the rich wot gets the pleasure, it’s the poor…or, perhaps, having your cake and eating it. The latter was…
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Advertisers
WPP shuffles its agency deck again as it forms new “powerhouse” in Seattle
More network shuffling at WPP, this time it’s digital network Possible (already described as a Wunderman Thompson company) merging with…
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Advertisers
Read outlines future for WPP: it won’t be a Sorrell-era financial holding company any more
Mark Read, who seems to be rather enjoying his role as the new face of WPP (just as well) regaled…
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