The British Arrows Awards, formerly the British Television Advertising Awards until it all got more complicated, has finished its deliberations and, to no-one’s great surprise Wieden+Kennedy’s ‘Nothing beats a Londoner’ for Nike is its ad of the year. Nike is advertiser of the year and adam&eveDDB agency of the year. Somesuch is production company of the year.
The awards season is moving into full swing with Cannes, as ever, the biggest if not necessarily the most valued.
It would interesting to find out the volume of entries for each of the festivals as some agencies, particularly those with holding company owners, review the number of entries they make and the vast amount of money it costs.
Publicis pulled out of Cannes last year to save money earmarked for its mysterious internal app Marcel (although some clients and production companies entered ads partly on its behalf) and Omnicom’s DDB has made noises about spending less this year.
WPP regularly won the Cannes Holding Company of the Year in the Sir Martin Sorrell era even though few pundits would have ranked its work ahead of, say, Omnicom’s or the better independent agencies.
To marshal such a volume of Cannes entries, with all that mind-numbing paperwork, must have been quite a task and a pretty expensive one.
Let’s see if new cost-conscious WPP CEO Mark Read ascribes the same importance (and the same budget) to Cannes this year.