Tag Archives: WPP

WPP sets 2025 target for net zero carbon

WPP is pledging to reach net zero carbon emissions in its operations by 2025 and across its entire supply chain by 2030. To deliver this, electricity will be 100% renewably sourced by 2025. Within WPP’s supply chain, which accounts for ...

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WPP brings in Sara Rose to head Boots creative

WPP has recruited Sara Rose from Saatchi & Saatchi as ECD on its Boots UK business, part of a global partnership with Walgreens Boots Alliance which it retained in a pitch last year. Rose (left) began her career in the ...

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WPP is now a global commerce leader says Forrester

This will have produced a warm glow for WPP CEO Mark Read: Forrester Research has annointed WPP as a leader in “commerce services,” citing its “strength and higher client satisfaction in commerce strategy, emerging commerce touchpoints and commerce experiences compared ...

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WPP’s Ogilvy wins global Absolut business

New Ogilvy CEO Andy Main’s team have landed a pretty big one: global lead agency for Swedish vodka brand Absolut. Absolut, now majoring on sustainability, is known for its advertising, latterly much of it through BBH, working at various times ...

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WPP appoints new global production supremo Dave Rolfe

WPP has lured Dave Rolfe (below) from Facebook to be its new global head of production. He will take the same role at WPP’s specialist production agency Hogarth. The appointment follows that of Rob Reilly from McCann Worldgroup as global ...

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WPP adds to ecommerce offer with retail specialist NN4M

WPP CEO Mark Read promised a while back that the ad giant was back on the M&A trail and he’s been as good as his word, today snapping up Edinburgh-based mobile technology provider NN4M. This follows the much bigger acquisition ...

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VMLY&R mines a praiseworthy cause for No7 – um, make-up

Where there’s a brand there’s a cause these days – is this because brands want to be good in the world or it’s the latest passing bandwagon? You don’t really expect it from Boots No7 somehow (or just No7 as ...

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