WPP
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Advertisers
WPP’s Rose unveils survival strategy
New WPP CEO Cindy Rose (left) has revealed her eagarly-awaited strategy – Elevate28 – for the struggling ad company and…
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WPP under the cosh over media deals and rebates
Media buying appears stuck up to its neck in a contemporary version of Groundhog Day. Should media agencies give all…
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Is it make or break for WPP?
WPP is facing what may be a make or break week as new CEO Cindy Rose (below) prepares to unveil…
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WPP creative agencies sound positive note
Ogilvy offshoot INGO is adding an Amsterdam hub to its existing operations in Stockholm, Hamburg and Zurich and has appointed…
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Hornby’s T&P in a bind as CEO Appleby shuffles into WPP Media
Well that didn’t work did it? Victoria Appleby, who took over as CEO of WPP’s T&P agency – formerly The&Partnership…
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Advertisers
George Parker: why agencies of the future don’t last
Considering the current frenzied state of the agency and holding company business and the Omnicom/Interpublic merger that promises around 4,000…
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Has WPP’s Grey found a happy home at last?
We’ve yet to see what Cindy Rose’s reset at WPP is actually going to look like – and. like all…
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Now WPP nabs some of Kenvue alongside Publicis
Big reviews are still landing and WPP, aginst the odds, seems to be having a pretty good time of it.…
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Rose puts her stamp on WPP Media with revamped HQ
WPP is opening its fourth UK campus (three in London, one in Manchester) in the former FT buildiung at One…
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