WPP
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Advertisers
Born Social wins Ford’s Europe social account from WPP’s VMLY&R
One of the side effects of the rush to digital has been a new wave of digital agencies, some of…
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Ad Tech
WPP spreads its wings to boost AI capabilities
WPP has a big operation in India – 11,000 or so people it seems – and, like the rest of…
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Advertisers
WPP joins big agencies hammered by tech client cutbacks
WPP, like its US-based rivals Omnicom and Interpublic, was clobbered by the slowdown (in some cases complete absence it seems)…
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News
WPP opens eight-agency new campus in Manchester
WPP is continuing its campus drive even in the WFH era, opening its first UK site outside London on the…
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Advertisers
WPP’s Ogilvy re-invents friendship for Philadelphia
How many agency folk does it take to change a light bulb? Mondelez International’s new campaign for Philadelphia from Ogilvy…
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Advertisers
WPP signs groundbreaking Omniverse deal with AI giant Nvidia
Nvidia has come from seemingly nowhere to become almost a $1 trillion company ($963m and counting) so it’s quite a…
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Advertisers
Tech clients lead to tough Q1 2023 for Interpublic
Interpublic’s organic growth went into reverse in Q1 2023, down 0.2% with revenue of $2.18bn, a 2.3% decrease on 2022.…
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Advertisers
WPP Q1 growth lags Publicis and Omnicom
WPP posted just 2.9% organic growth in Q1 2023, way below Publicis on 7.1% and Omnicom with 5.2%. Havas posted…
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Advertisers
WPP’s OpenX adds Andrew Keller, Publicis backtracks to network model
Andrew Keller is joining WPP’s “Coca-Cola focussed” agency OpenX as its first global CCO, reporting to WPP CCO Rob Reilly.…
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