WPP
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Should agencies sign up for a fossil fuels ad ban?
Should agencies be calling for ad bans? It does rather look like shooting yourself in the foot. A petition with…
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Media agency pioneer Dominic Proctor dies
Dominc Proctor, one-time president of WPP’s GroupM and a man who served in the front line as media agencies took…
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WPP triumphs as Cannes Creative Company of the Year
WPP has had a torrid time over the past 18 months or so; shipping accounts and losing its status as…
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What WPP needs from its next CEO
How can the ad holding companies, especially WPP, repair their fortunes? By reducing their reliance on clients for a start,…
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Publicis wins $1.7bn Mars media from WPP – adds commerce and influencers
At least WPP CEO Mark Read got his timing right: earlier this week he announced he was to step down,…
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WPP and Publicis at loggerheads in data wars
Unusually for a company preparing to change its leader, WPP has been on the front foot recently in the PR…
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What’s going on at WPP? Maybe Hornby knows the answer..
Johnny Hornby’s agency has had an interesting nomenclature, beginning life as Clemmow Hornby Inge (Clemmow and Inge were planners and…
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Mark Read steps down at WPP
Mark Read’s seven year reign as WPP CEO is coming to an end with the company announcing “Mark has decided…
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WPP enters advertising lists to bolster AI pitch
It’s all change at WPP it seems – the latest is the rebranding of GroupM as WPP Media, one company…
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