WPP
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Ad Tech
WPP strengthens online hand with “kidtech” privacy deal
People are flooding online: 40 per cent of new users are said to be children (which presumably means means that…
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Walgreen Boots Alliance reviews global business at WPP
Walgreens Boots Alliance is looking for a new global agency to “accelerate its digital transformation,” prompted in part by changes…
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MediaCom’s Stephen Allan and the end of media agency era
An era is coming to a close in media agencies with another of the group of UK media traders who…
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WPP wins Unilever’s China media business from PHD
China is going back to work, 90% of it anyway, and Unilever has been quick out of the blocks, awarding…
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CCO O’Keefe joins WPP senior exodus – former boss Sorrell fires a few more salvoes
WPP senior managers must be hoping CEO Mark Read emerges from his Zoom-wired study sooner rather than later as the…
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Seifert’s exit leaves question marks over WPP’s Ogilvy
WPP CEO Mark Read has (another) big decision to make – who’s going to succeed John Seifert as worldwide CEO…
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WPP boss Read strikes bullish note in Q1 2020 results – even with Covid-19 raging
WPP has produced its first quarter figures and, handily, has stated the impact of Covid-19 – in part to show…
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WPP closes $300m shopper marketing agency Triad
What’s $300m anyway? WPP is closing Triad, the shopper marketing agency it bought for $300m in 2016. WPP’s GroupM says:…
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News
WPP’s VML/Y&R wins agribusiness giant BASF in US
BASF is hardly a household name but the German company is said to be the world’s second-largest chemicals producer so…
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