WPP
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WPP outlines Black Lives Matter company changes
WPP has announced a series of measures in response to Black Lives Matter and the ‘Call for Change’ from 1200…
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P&G wades into ‘Black Lives Matter’ with Cartwright debut
Keith Cartwright’s new US agency Cartwright & Grey (a co-venture with WPP) is clearly P&G’s choice for its more contentious…
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WPP adds high-flyer Angela Ahrendts to new-style board
WPP CEO Mark Read is assembling a formidable board: the latest to join is former Apple retail and Burberry boss…
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WPP strengthens online hand with “kidtech” privacy deal
People are flooding online: 40 per cent of new users are said to be children (which presumably means means that…
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Walgreen Boots Alliance reviews global business at WPP
Walgreens Boots Alliance is looking for a new global agency to “accelerate its digital transformation,” prompted in part by changes…
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MediaCom’s Stephen Allan and the end of media agency era
An era is coming to a close in media agencies with another of the group of UK media traders who…
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WPP wins Unilever’s China media business from PHD
China is going back to work, 90% of it anyway, and Unilever has been quick out of the blocks, awarding…
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CCO O’Keefe joins WPP senior exodus – former boss Sorrell fires a few more salvoes
WPP senior managers must be hoping CEO Mark Read emerges from his Zoom-wired study sooner rather than later as the…
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Seifert’s exit leaves question marks over WPP’s Ogilvy
WPP CEO Mark Read has (another) big decision to make – who’s going to succeed John Seifert as worldwide CEO…
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