WPP
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WPP closes $300m shopper marketing agency Triad
What’s $300m anyway? WPP is closing Triad, the shopper marketing agency it bought for $300m in 2016. WPP’s GroupM says:…
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WPP’s VML/Y&R wins agribusiness giant BASF in US
BASF is hardly a household name but the German company is said to be the world’s second-largest chemicals producer so…
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CEO Read battens down the virus hatches at WPP – but early 2020 trading is promising
WPP CEO Mark Read has had a pretty good war so far and now he’s responded to the Covid-19 virus…
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WPP’s Read backs agency efforts in the crisis – but are they doing enough?
Are agencies doing their bit in the Covid-19 crisis? WPP CEO Mark Read (below) thinks they are. Writing this week…
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Wunderman Thompson lures top Interpublic media exec Caroline Foster Kenny
Wunderman Thompson has bagged one of the grandest fromages in the Interpublic media set-up, Caroline Foster Kenny, who’s global president…
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WPP at £6bn may look like a bargain for someone – even its former boss
In the small print of S4 Capital’s 2019 results announcement it helpfully reminds us that WPP (the company Sir Martin…
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Covid-19 set to blitz global adspend – but over-reliance on big events is self-inflicted
It’s pretty clear that the world economy will slide into recession this year (some definitions of recession are less than…
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What’s in a Wavemaker? Positive provocation it seems
Wavemaker is the result of a merger between two WPP media agencies, MEC and the rather smaller Maxus. The merger…
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Blackett parachuted in to revive WPP’s GroupM
WPP UK country manager Karen Blackett (below) is reportedly replacing Tom George as CEO of GroupM in the UK, the…
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