WPP
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Advertisers
WPP pulls out the creative stops with debut film for P&G beauty brand SK-11
We all know by now that WPP is forging ahead as a “commerce company,” can the marketing giant still hack…
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Advertisers
WPP is now a global commerce leader says Forrester
This will have produced a warm glow for WPP CEO Mark Read: Forrester Research has annointed WPP as a leader…
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Advertisers
WPP’s Ogilvy wins global Absolut business
New Ogilvy CEO Andy Main’s team have landed a pretty big one: global lead agency for Swedish vodka brand Absolut.…
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Ad Tech
WPP reveals chunky 2020 loss but CEO Read says recovery is going to plan
It’s not often that a CEO strikes an upbeat note after losing the not inconsiderable sum of nearly £2.8 billion…
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Advertisers
WPP appoints new global production supremo Dave Rolfe
WPP has lured Dave Rolfe (below) from Facebook to be its new global head of production. He will take the…
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Ad Tech
WPP adds to ecommerce offer with retail specialist NN4M
WPP CEO Mark Read promised a while back that the ad giant was back on the M&A trail and he’s…
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Advertisers
VMLY&R mines a praiseworthy cause for No7 – um, make-up
Where there’s a brand there’s a cause these days – is this because brands want to be good in the…
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Ad Tech
WPP strikes first partnership deal with TikTok
WPP has struck a first of its kind deal with TiKTok, claimed to give WPP clients unique access and capabilities…
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Advertisers
WPP lures Rob Reilly from McCann as global CCO
WPP CEO Mark Read has made a big statement about the holdng company’s commitment to classical advertising values with the…
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