WPP
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WPP heads ad holding pack with strong Q1 3.1 per cent revenue growth
WPP has surprised everybody, including possibly itself, by posting much better than expected revenue growth less pass-through costs (its version…
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A tale of two new brands: WPP’s Choreograph and abndr (or something)
WPP has produced a name for its new data centre which brings together Wunderman Thompson and Group M assets –…
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WPP tries to bridge media and creative with Calcraft’s MediaCom Creative Systems
Wasn’t life easier when creative and media sat in the same agency? OK, the media types were sometimes treated like…
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VMLY&R wins repitch for high profile Department of Transport creative account
WPP’s VMLY&R has been given a timely boost by retaining the UK government’s high profile Department of Transport account after…
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WPP sets 2025 target for net zero carbon
WPP is pledging to reach net zero carbon emissions in its operations by 2025 and across its entire supply chain…
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WPP brings in Sara Rose to head Boots creative
WPP has recruited Sara Rose from Saatchi & Saatchi as ECD on its Boots UK business, part of a global…
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WPP pulls out the creative stops with debut film for P&G beauty brand SK-11
We all know by now that WPP is forging ahead as a “commerce company,” can the marketing giant still hack…
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WPP is now a global commerce leader says Forrester
This will have produced a warm glow for WPP CEO Mark Read: Forrester Research has annointed WPP as a leader…
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WPP’s Ogilvy wins global Absolut business
New Ogilvy CEO Andy Main’s team have landed a pretty big one: global lead agency for Swedish vodka brand Absolut.…
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