WPP
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Advertisers
From the MAA Archive: Publicis Groupe and Omnicom in $35bn merger
Actually they weren’t but that was what Omnicom’s John Wren and Publicis boss Maurice Levy intended in 2013, described here…
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Advertisers
From the MAA Archive: Sorrell out as he quits WPP ahead of investigation findings
The biggest event in adland over the past few years was undoubtedly the ousting of WPP founder and long-serving CEO…
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Advertisers
WPP buy creates new AKQA design combo The New Standard
WPP is back on the acquisition trail, buying a majority stake in design firm Made Thought to form a new…
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Advertisers
WPP’s Ogilvy tops WARC’s “most creative network” ranks
WPP has emerged top in WARC’s award-based agency rankings for 2021 with Ogilvy most creative network and its offshoot David…
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Advertisers
Digital media wizard Essence digs down with RHS
We overlooked WPP media agency Essence’s win of the non-digital parts of Google without a pitch (doubt that anyone was…
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Ad Tech
WPP dives deeper into ecommerce with Cloud Commerce
There’s little doubt where WPP CEO Mark Read sees the future: ecommerce or commerce as WPP likes to call it…
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Ad Tech
Maybe adland needs a miracle or two: MediaCom claims creative breakthrough
An eerie silence seems to have descended on adland: we’ve had loads of Christmas/holiday ads – some good – but…
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Advertisers
BA media takes off from WPP to Omnicom
Omnicom Media Group has won British Airways media from WPP in a last round pitch against Havas. WPP, which yesterday…
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Advertisers
WPP lands massive Coca-Cola global marketing task
Take that Publicis: WPP has ended Publicis Groupe’s run of big account wins with the biggest of the lot, Coca-Cola’s…
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