WPP
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Advertisers
Stormy waters at WPP’s (AKQA) Grey
Most of WPP CEO Mark Read’s creative agency mergers seem to have gone reasonably well although VMLY&R, apparently performing well…
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Advertisers
WPP back on the merger trail with Design Bridge and Superunion tie-up
WPP is merging design companies Design Bridge and Superunion to create what it calls a “single world-leading design company,” Design…
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Advertisers
Standing up for creativity needs more buy-in from the paymasters if it’s going to work
I see that Campaign is launching “Campaign for creativity” (subscription required), timed for the Cannes Lions presumably. “We are for…
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Advertisers
Ogilvy wins The One Show’s network of the year
WPP’s Ogilvy has won another network of the year gong, from The One Show to add to its creative agency…
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Advertisers
WPP’s new Coke agency Open X wants the world to sing along with Sprite
Coca-Cola appointing WPP as its lead agency for just about everything last year was probably just about the most significant…
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Ad Tech
WPP starts 2022 strongly, raises guidance to 6% and rejigs GroupM into new data-based pyramid structure
WPP has joined rivals Omnicom and Publicis in moving strongly into 2022 (Ukraine war notwithstanding) reporting organic growth of 9.5%…
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Advertisers
WPP to launch end-to-end online retail business Everymile
WPP is pushing further into ecommerce with a new division – Everymile – which won’t just create and manage web…
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Advertisers
Expanding VMLY&R Health appoints Gillis as first CEO
WPP’s VMLY&R Health has announced a raft of appointments including Claire Gillis (below) as its first CEO. Other leadership roles…
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Ad Tech
WPP’s Hogarth launches 700-strong metaverse army
WPP is stepping into the metaverse via content production company Hogarth with The Metaverse Foundry, a global team of 700…
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