WPP
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Advertisers
WPP joins Biden-supported Media Freedom Cohort
WPP has joined the Media Freedom Cohort, comprising the likes of Associated Press, The New York Times, Microsoft, Google, BBC…
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Advertisers
WPP expands in influencer marketing with Goat
WPP has bought The Goat Agency, a 150-strong influencer operator. Goat will join GroupM, WPP’s media agency group and merge…
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Advertisers
Does R3’s new holding company ‘family tree’ show that some family planning is in order?
Consultancy R3 has released its latest agency “family tree” (below.) Those with eagle eyes may be able to read it…
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Ad Tech
WPP delivers solid full year performance as agencies close gap on headline tech side
WPP has produced a solid set of full year 2022 figures, with Q4 performing in line with its earlier performance.…
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WPP boosts ecommerce creds with Stripe deal
WPP CEO Mark Read says he wants to be the world’s most creative “transformation” company. It’s certainly becoming an energetic…
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Ad Tech
WPP buys US tech agency Fenom Digital – is it time it broadened its horizons?
WPP has bought US-based Fenom Digital which describes itself as a purveyor of “transformative digital solutions for the age of…
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Advertisers
Change at the top at WPP as CFO Rogers announces departure
“WPP announces CFO transition” the press release says and while it seems to be a smooth transition from John Rogers…
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Ad Tech
Falling share valuations could lead to takeover challenges for the ad holding companies
Martin Sorrell has done pretty well out of the City, London’s financial centre, persuading investors to back his S4 Capital…
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Advertisers
WPP disappoints with 3.8% Q3 organic growth
WPP reported a seriously underwhelming third quarter of 2022 with like-for-like revenue less pass-through costs (its rather lumpy definition of…
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