WPP
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Advertisers
WPP’s share travails are a pressing problem for CEO Read
WPPis hosting what it calls an in-person Capital Markets Day in London for institutional investors and analysts on January 30…
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MAA Ad of the Week: Coca-Cola ‘New Guy’ from WPP’s Open X
‘Portfolio marketing’ is a tricky old thing: one ad for lots of products can mean that none of them get…
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Advertisers
WPP’s VML lands Krispy Kreme as it prepares for 2024 big challenge
WPP’s new enlarged VML, it now also includes Wunderman Thompson as well as the residue of Y&R, is off the…
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Now media giant GroupM finds itself focus of WPP restructuring drive
Looks like WPP’s once-mighty GroupM media operation is going the same way as the ad holding company’s creative agencies with…
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Agency growth efforts ramp up: Geraghty at WPP, Freedman for House 337
WPP has appointed Landor & Fitch boss Jane Geraghty as chief client officer, replacing Lindsay Pattison who has become chief…
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WPP’s leadership issues go deeper than the holding company
WPP CEO Mark Read is copping quite a bit of flak in adland, although not, so far, in the City…
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WPP turns negative in Q3 2023
WPP moved into negative growth territory in Q3 2023, the worst performer so far among the big ad holding companies…
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WPP GroupM staff detained on China bribery charges
A senior manager and two former employees of WPP”s GroupM media buying operation have been detained by investigators in Shanghai,…
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Is bigger better for VML and WPP?
In the wake of the VML Wunderman merger one might ask: why don’t they just have WPP Creative? After all,…
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