Neil Christie, the architect of Wieden+Kennedy’s London operation along with creatives Tony Davidson and Kim Papworth, is leaving after 17 years. Christie recently returned to London after a brief spell as COO of the independent agency group in Portland. Christie ...
Read More »Nike zeroes in on maternity in new ode to strong women
This is timely from Nike and Wieden+Kennedy London – although they’ll wish it wasn’t – with protests around the world against sexual violence towards women, in particular in the UK following the distressing murder of Sarah Everard. Nike’s new film, ...
Read More »W+K crafts another punchy 30 seconds for Coke – now let’s have a proper campaign
Coca-Cola, which seems to be undergoing something of an identity crisis at the moment, has promised to up its post-pandemic ad spending and here’s new international effort from Wieden+Kennedy London to coincide with the launch of Coca-Cola Zero Sugar. Featuring ...
Read More »Wieden+Kennedy passes torch to new generation of DeCourcy and Blessington
Wieden+Kennedy has been shuffling the deck chairs in Portland although in its case the liner seems to be sailing serenely on. CCO Colleen DeCourcy and Tom Blessington, who’s returning to the agency after a year at YouTube, are its new ...
Read More »Nike comes back for second helping in World Cup wake
There seem to be two main narratives in the UK at the moment: football almost “coming home” (the World Cup went to France of course and, anyway, it’s the Jules Rimet trophy and England didn’t even enter until 1950 – ...
Read More »Brash and colourful W+K unveils more wonders for Finish
Key to the revival of Wieden+Kennedy in London has been the success of its long-running campaign for RB’s Finish (long-running by contemporary standards anyway) and it’s back with a trademark vigorous and colourful new instalment. Actually makes leftovers look quite ...
Read More »W+K uncorks a Super Bowl winner for Turbo Tax but Bud Light is best left in the bottle
Widen+Kennedy has obviously had a busy old time building up to the Super Bowl and here’s Portland HQ on form with a teaser ad for Super Bowl regular Turbo Tax. Not entirely sure why Humpty Dumpty is assisted by some ...
Read More »W+K produces a fortifying thirty seconds for Arla
Arla Protein is a yogurt-style product but it’s made from quark milk so it has less sugar and stuff – therefore it’s better for gym monkeys and the like trying to fortify their muscles. Think that’s the case anyway. As ...
Read More »Wieden+Kennedy unveils new stakeholder structure
Wieden+Kennedy, now 35 years old and still independent, is changing from a nine partner structure to a shareholder one, with 24 people as what it calls rather vaguely “stakeholders.” This is not a legal term the agency says firmly. Among ...
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