Tag Archives: w+k

Wieden+Kennedy passes torch to new generation of DeCourcy and Blessington

Wieden+Kennedy has been shuffling the deck chairs in Portland although in its case the liner seems to be sailing serenely on. CCO Colleen DeCourcy and Tom Blessington, who’s returning to the agency after a year at YouTube, are its new ...

Read More »

Nike comes back for second helping in World Cup wake

There seem to be two main narratives in the UK at the moment: football almost “coming home” (the World Cup went to France of course and, anyway, it’s the Jules Rimet trophy and England didn’t even enter until 1950 – ...

Read More »

Brash and colourful W+K unveils more wonders for Finish

Key to the revival of Wieden+Kennedy in London has been the success of its long-running campaign for RB’s Finish (long-running by contemporary standards anyway) and it’s back with a trademark vigorous and colourful new instalment. Actually makes leftovers look quite ...

Read More »

W+K produces a fortifying thirty seconds for Arla

Arla Protein is a yogurt-style product but it’s made from quark milk so it has less sugar and stuff – therefore it’s better for gym monkeys and the like trying to fortify their muscles. Think that’s the case anyway. As ...

Read More »

Wieden+Kennedy unveils new stakeholder structure

Wieden+Kennedy, now 35 years old and still independent, is changing from a nine partner structure to a shareholder one, with 24 people as what it calls rather vaguely “stakeholders.” This is not a legal term the agency says firmly. Among ...

Read More »

Which ad agency was the best in the world in 2011?

It’s a pretty impossible question to answer, as we know more about agencies in the UK and US than we do in many other markets. But it’s still worth having a go. In the UK Bartle Bogle Hegarty had an ...

Read More »

Nike runs to AKQA for Music runs Ellie Goulding

Ellie Goulding is the British chanteuse who caused a stir in UK adland with her rendition of Elton John’s ‘Your song’ for last year’s John Lewis Christmas ad extravaganza from Adam & Eve. Now she’s demonstrating that she’s the epitome ...

Read More »

W+K keeps it ‘pure, clean and simple’ in first campaign for Ivory

Here are some of the first offerings from Wieden+Kennedy Portland for Procter & Gamble’s iconic Ivory Soap and the relaunch campaign does what it says on the tin – keeps it ‘pure, clean and simple.’ It’s certainly not the engaging ...

Read More »