Tag Archives: w+k

W+K crafts another punchy 30 seconds for Coke – now let’s have a proper campaign

Coca-Cola, which seems to be undergoing something of an identity crisis at the moment, has promised to up its post-pandemic ad spending and here’s new international effort from Wieden+Kennedy London to coincide with the launch of Coca-Cola Zero Sugar. Featuring ...

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Wieden+Kennedy passes torch to new generation of DeCourcy and Blessington

Wieden+Kennedy has been shuffling the deck chairs in Portland although in its case the liner seems to be sailing serenely on. CCO Colleen DeCourcy and Tom Blessington, who’s returning to the agency after a year at YouTube, are its new ...

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Nike comes back for second helping in World Cup wake

There seem to be two main narratives in the UK at the moment: football almost “coming home” (the World Cup went to France of course and, anyway, it’s the Jules Rimet trophy and England didn’t even enter until 1950 – ...

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Brash and colourful W+K unveils more wonders for Finish

Key to the revival of Wieden+Kennedy in London has been the success of its long-running campaign for RB’s Finish (long-running by contemporary standards anyway) and it’s back with a trademark vigorous and colourful new instalment. Actually makes leftovers look quite ...

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W+K produces a fortifying thirty seconds for Arla

Arla Protein is a yogurt-style product but it’s made from quark milk so it has less sugar and stuff – therefore it’s better for gym monkeys and the like trying to fortify their muscles. Think that’s the case anyway. As ...

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Wieden+Kennedy unveils new stakeholder structure

Wieden+Kennedy, now 35 years old and still independent, is changing from a nine partner structure to a shareholder one, with 24 people as what it calls rather vaguely “stakeholders.” This is not a legal term the agency says firmly. Among ...

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