wfa
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Advertisers
WFA’s new global sourcing board points procurement at value ahead of cost savings
The World Federation of Advertisers (WFA) has formed a Global sourcing Board that aims to drive a shift from savings…
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Ad Tech
New WFA survey shows clients worried by digital evaluation – Ebiquity leads the media consultants
The media world is seemingly awash with auditors and consultants – and combos of the two – and the World…
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Ad Tech
World’s biggest advertisers crack down on transparency, ad fraud and brand safety
Who invented contracts? Some ancient Greek perhaps who should be the patron saint of lawyers despite his heathen ways. New…
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Ad Tech
David Wheldon: why we need to rebuild trust across the industry to connect with consumers
By David Wheldon, World Federation of Advertisers (WFA) president and CMO of Royal Bank of Scotland. Marketers could be…
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Advertisers
WFA says client/agency briefing is getting (a bit) better
The World Federation of Advertisers (WFA), which struggles manfully to bridge the gap between advertisers and agencies (unlike some of…
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Ad Tech
WFA: independents step up programmatic challenge to agency trading desks
Agency trading desks continue to be the dominant model for programmatic ad buying, used as the principal approach for nearly…
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Advertisers
WFA outlines new tactics to beat ad fraud
The World Federation of Advertisers (WFA) has issued its first guidelines to help marketers reduce their exposure to ad fraud,…
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Advertisers
New WFA study shows fog obscuring marketing ‘insight’
The marketing world is awash with data and the people who interrogate, marshall and deploy it – ‘insight’ experts. So…
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Ad Tech
WFA president David Wheldon: why we must avoid the seven ways to marketing’s suicide
By David Wheldon Everyone keeps telling me that there’s never been a better time to be in marketing. My grey…
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