Tag Archives: vivaki

VivaKi dismantles centralised ad trading operation

Publics Groupe’s VivaKi digital media operation has joined the agency groups in apparent full retreat from proprietary ad trading, dismantling its 120-strong ad trading unit and despatching them back to individual Publicis agencies. WPP has already moved in the same ...

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Levy gets the deal he’s been looking for with $3.7bn buy of Sapient Nitro owner

Publicis Groupe boss Maurice Levy (left) has finally pulled of the transformational deal he’s been looking for with a successful $3.7bn bid for tech-cum-agency company Sapient. Sapient Corp, the owner of digital ad agency Sapient Nitro, was valued on Wall ...

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Facebook and Snapchat come under more fire – ‘Big Data’ users like media agencies face a worrying 2014

Will 2014 be the year that so-called ‘Big Data,’ the great, slightly off-white hope for many of the world’s digital media businesses and some agencies, comes under game-changing pressure from privacy campaigners? We’ve had Edward Snowden’s revelations (left) about the ...

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US, France and UK lead real time bidding online media revolution according to new research

Online advertising is still growing rapdily around the world according to research conducted by Econsultancy on behalf of The Rubicon Project, Inc., which operates the advertising industry’s largest independent real-time trading platform for digital advertising. 64 per cent of advertisers ...

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Will 2013 be the year WPP leaves its holding company competitors behind?

Well it’s already the biggest of a bunch also numbering Omnicom, Publicis Groupe, Interpublic, Aegis/Dentsu and Havas so what’s new about 2013? According to an interesting piece in MediaPost, which has chosen to award WPP a new gong as holding ...

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Publicis Groupe global media boss Jack Klues to step down after 35 years as it’s all change at VivaKi

Media industry veteran Jack Klues (left), long-time boss of Publicis Groupe’s VivaKi media operation, is to retire at the end of the year. CFO Frank Voris is taking over with Rishad Tobaccowala as chief strategy and innovation officer (the media ...

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