The UK’s economy is finally recovering after five years or so mired in recession and the Office of National Statistics (which usually gets its figures wrong, first time at least) has given chancellor George Osborne and his Conservative Party a ...
Read More »IPA Bellwether survey paints rosy ad picture for UK
Boom times are back in UK advertising and marketing according to the latest IPA Bellwether survey carried out by Markit. The report, which has been conducted on a quarterly basis since Q1 2000, revealed a net balance of 12.3 per ...
Read More »Can advertising be the motor that gets the struggling UK economy out of first gear?
Marketing communications executive Roger Hyslop says the recent Advertising Association figures about the contribution of advertising and related disciplines to the UK economy show that it can contribute significantly to the growth the UK badly needs. Our industry recently received ...
Read More »IPA Bellwether survey paints a marginally less gloomy picture of UK marketing budgets in 2013
The quarterly IPA Bellwether Report into marketing budgets (or expected marketing budgets) assembled by Markit is all jolly useful but it’s been a bit of a non-event over the past couple of years – up a bit now and then ...
Read More »Gloomsters in the ascendant in latest IPA survey of UK marketing intentions
The latest IPA Bellwether survey published today reveals that marketing budgets were revised down for a second successive quarter in Q3 to the greatest extent since the end of 2009. This was due to a tough trading environment hampering profitability ...
Read More »Was the London Olympics another economic own goal for the stricken UK economy?
That’s a bit unsporting isn’t it? As the UK enjoys the Paralympics in the wake of the London Olympics it looks as though the much hoped-for boost to the UK economy hasn’t happened, or has been delayed anyway. Figures from ...
Read More »The UK’s ‘orrible weather is changing at last – will this save the economy and ITV?
The above isn’t (quite) as daft as it sounds, there must be millions out there that have been squirrelled away by advertisers who certainly aren’t daft enough to advertise ice creams, summer frocks, barbecues and all the other things that ...
Read More »IPA Bellwether Report shows sharp drop in confidence among UK advertisers
The latest Bellwether survey from the UK’s IPA (the agency trade body) published today shows that marketing budgets were revised down for the first time in a year in Q2 (April to June) reflecting pressure to cut costs as profit ...
Read More »It’s time the UK’s ‘over-mighty’ media turned on David Cameron and George Osborne
For a couple of years at least the UK media markets have been defying gravity, showing reasonable growth (in the circumstances) despite a wider economy that’s stagnant at best. Over the weekend UK PM David Cameron (pictured) will be hobnobbing ...
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