uk economy
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Ad Tech
Digital still making the running in flagging UK ad economy
The latest flagship AA/WARC Expenditure Report makes pretty grim reading, now the two are expecting just 2.6% growth in 2023…
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Advertisers
UK ad exports up a third to hit £15bn
Britain may be at the bottom of the productivity league and top of the inflation one but good old adverts…
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Advertisers
AA/WARC: UK adspend still growing but lags inflation
The latest quarterly data from the Advertising Association/WARC Expenditure Report show UK advertising spend rose by 4.3% to £8.5bn between…
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Ad Tech
Why we need a new Bird and Fortune to explain a financial world teetering out of control
Business life, advertising and marketing included, has become exponentially more complicated with snake oil merchants of all descriptions profiting mightily…
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Advertisers
Post-Covid UK adspend rising says IPA but there are plenty of clouds on the horizon
Total UK marketing budgets were revised up to an almost eight-year high during the opening quarter of 2022, according to…
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Finance
Prostitution and drugs in timely boost for UK economy
The UK’s economy is finally recovering after five years or so mired in recession and the Office of National Statistics…
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Advertisers
IPA Bellwether survey paints rosy ad picture for UK
Boom times are back in UK advertising and marketing according to the latest IPA Bellwether survey carried out by Markit.…
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Advertisers
Can advertising be the motor that gets the struggling UK economy out of first gear?
Marketing communications executive Roger Hyslop says the recent Advertising Association figures about the contribution of advertising and related disciplines to…
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