Total UK marketing budgets were revised up to an almost eight-year high during the opening quarter of 2022, according to latest IPA Bellwether Report. Total marketing budgets were upwardly revised by nearly one-quarter of Bellwether panellists (24.1%). !0% of companies ...
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The UK’s economy is finally recovering after five years or so mired in recession and the Office of National Statistics (which usually gets its figures wrong, first time at least) has given chancellor George Osborne and his Conservative Party a ...
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Boom times are back in UK advertising and marketing according to the latest IPA Bellwether survey carried out by Markit. The report, which has been conducted on a quarterly basis since Q1 2000, revealed a net balance of 12.3 per ...
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Marketing communications executive Roger Hyslop says the recent Advertising Association figures about the contribution of advertising and related disciplines to the UK economy show that it can contribute significantly to the growth the UK badly needs. Our industry recently received ...
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The quarterly IPA Bellwether Report into marketing budgets (or expected marketing budgets) assembled by Markit is all jolly useful but it’s been a bit of a non-event over the past couple of years – up a bit now and then ...
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The latest IPA Bellwether survey published today reveals that marketing budgets were revised down for a second successive quarter in Q3 to the greatest extent since the end of 2009. This was due to a tough trading environment hampering profitability ...
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