Total UK marketing budgets were revised up to an almost eight-year high during the opening quarter of 2022, according to latest IPA Bellwether Report. Total marketing budgets were upwardly revised by nearly one-quarter of Bellwether panellists (24.1%). !0% of companies ...
Read More »Prostitution and drugs in timely boost for UK economy
The UK’s economy is finally recovering after five years or so mired in recession and the Office of National Statistics (which usually gets its figures wrong, first time at least) has given chancellor George Osborne and his Conservative Party a ...
Read More »IPA Bellwether survey paints rosy ad picture for UK
Boom times are back in UK advertising and marketing according to the latest IPA Bellwether survey carried out by Markit. The report, which has been conducted on a quarterly basis since Q1 2000, revealed a net balance of 12.3 per ...
Read More »Can advertising be the motor that gets the struggling UK economy out of first gear?
Marketing communications executive Roger Hyslop says the recent Advertising Association figures about the contribution of advertising and related disciplines to the UK economy show that it can contribute significantly to the growth the UK badly needs. Our industry recently received ...
Read More »IPA Bellwether survey paints a marginally less gloomy picture of UK marketing budgets in 2013
The quarterly IPA Bellwether Report into marketing budgets (or expected marketing budgets) assembled by Markit is all jolly useful but it’s been a bit of a non-event over the past couple of years – up a bit now and then ...
Read More »Gloomsters in the ascendant in latest IPA survey of UK marketing intentions
The latest IPA Bellwether survey published today reveals that marketing budgets were revised down for a second successive quarter in Q3 to the greatest extent since the end of 2009. This was due to a tough trading environment hampering profitability ...
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