Wieden+Kennedy New York’s ‘Built Ford Proud’ is a blue collar campaign if ever there was one and its latest iteration – readied for the Kentucky Derby (blue collar too) – takes a pop at an unnamed individual who’s very noisy ...
Read More »New Twitter owner Elon Musk becomes the ultimate media power broker
Elon Musk is buying Twitter for $44bn (with a third of the money coming from banks) but it’s far from clear how he’s going to get the money back. But maybe that’s not the point. Very rich people (Musk is ...
Read More »“The veins remain” declares Mars as Snickers hit Twitter
Snickers owner Mars has denied Twitter gossips that it’s changing the format of its top selling confectionery to remove so-called “dick veins’ from its surface. Following a Twitter kerfuffle when someone noticed a smooth Snicker, Mars said: “contrary to what’s ...
Read More »Has Twitter scored a transforming social media own goal by fact-checking Trump?
Is Donald Trump the man to rein in social media? Given that he seems to operate largely via Twitter this is a strange prospect – but the Donald is threatening Twitter with an un-specified ‘executive order” after it placed a ...
Read More »MSQ’s Stack debuts Twitter prize winner for domestic abuse charity Solace
Women’s domestic abuse charity Solace Women’s Aid is using a new Twitter feature to reveal a hidden side of domestic abuse. #HiddenAbuse Solace says that it takes six and a half years for a woman to leave an abusive relationship ...
Read More »Daniel Andrews: can Twitter’s new six-second ad rule help it take on Facebook and Instagram?
Last month Twitter rolled out a new video ad bidding option. It allows advertisers and marketers to run videos of 15 seconds or shorter, but they’ll only be charged if the user watches the ad for a full six seconds. ...
Read More »Can Iris’ lively Arsenal film surmount racist Twitter storm?
The beautiful game is cranking up for a new season (haven’t forgotten the England Women’s World Cup feat – a traditional semi-final exit) and Adidas is bigging up its Arsenal shirt sponsorship with this lively ad from Iris Worldwide, showing ...
Read More »Who’d tweet under John Lewis at Christmas?
If you’re a keen tweeter named John Lewis you may be enveloped in the tweet storm that follows each John Lewis Christmas ad. Even if you live in Blacksburg, Virginia. This John Lewis enters the department store tweet fray so ...
Read More »Twitter launches real time blitz on London’s Piccadilly Lights
Twitter finally seems to be breaking through as a marketing medium – how could it not with all that free publicity courtesy of Trump – and now it’s set to make a big impact in London with a campaign on ...
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