Tag Archives: Tim Cook

BBH love bombs KFC, FIFA 15, Apple and U2 and that Scottish conundrum

**Agencies win all sorts of awards but if there was a ‘Romcom’ agency award it would surely go to BBH. Here it is match-making again, for KFC’s Burritos. Axe/Lynx it ain’t but it’s an interesting proposition. And why not? The ...

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Now it’s Dr Apple as boss Cook unveils ‘Healthkit’

Apple is upgrading its iOS and Mac OSX software (which power the iPhone/iPad and its computers respectively) to support a whole new range of apps including a number which offer health monitoring, called Healthkit. These, in turn, link with wearable ...

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Apple’s ‘blingy’ new TBWA ad isn’t as bad as they say

Advertising is always said to have played a pivotal role in the Apple phenomenon, ever since Ridley Scott’s iconic 1984 commercial launched the Macintosh. Founder Steve Jobs allegedly used to oversee all the ads along with TBWA Media Arts Lab’s ...

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Apple and TBWA produce another campaign searching for an idea

We don’t really know who’s in charge of marketing at Apple these days; ultimately it used to be Steve Jobs and TBWA Media Arts Lab head Lee Clow. Is current CEO Tim Cook (left) as ‘hands’ on as Jobs? Cook ...

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Tim Cook’s £36m Browett mistake

The surprise is not that John Browett, former Dixons CEO and Tesco high-flier, quit Apple after only 6 months. The surprise is he wasn’t fired earlier: or indeed that he was hired at all. Not that there’s anything wrong with ...

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Is Apple in danger of losing its priceless cool?

Apple has just been voted the UK’s coolest brand by something called the CoolBrands expert council (Yes, it’s a new one on me too) displacing Aston Martin. But sometimes topping such polls is the kiss of death. On the face ...

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Apple goes back to the future with new logo

In the absence of a new big thing, Apple has gone back to improving an old thing – its foundation Mac computer – at this year’s Worldwide Developers Conference with lots of new hardware and software for its range of ...

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