thinkbox
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Advertisers
TV marketer Thinkbox appoints Mother to prestige account
Thinkbox, the UK commercial TV marketing body, has appointed Mother to its creative account. Mother takes over from The Red…
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Advertisers
Droga5’s David Kolbusz on the end of an era of naughty ads
I see that Droga5’s David Kolbusz has been choosing “three ads I had nothing to do with” for TV body…
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Ad Tech
UK TV market is hanging in there but it’s really worth £3bn – not the advertised £5.28bn
TV marketing body Thinkbox has been bigging up 2016 TV revenue figures – £5.28bn, a narrow 0.2 per cent increase…
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YouTube is more effective than TV says Google boss
YouTube – which is owned by Google of course – is claiming that new research shows that ROI (return on…
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Advertisers
Thinkbox and Neuro-Insight: how to do brainy TV ads
TV marketing body Thinkbox has commissioned a new neuroscientific study which, it says, has identified creative factors that help make…
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Advertisers
Buoyant UK TV advertising blasts through £5bn barrier
UK TV advertising blasted through the £5bn barrier for the first time in 2015, a 7.4 per cent increase on…
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