Tag Archives: thinkbox

Thinkbox, the UK commercial TV marketing body, has appointed Mother to its creative account. Mother takes over from The Red Brick Road which handled Thinkbox for its first 12 years. Media stays with MediaCom. Thinkbox marketing director Andrew MacGillivray says: ...

I see that Droga5’s David Kolbusz has been choosing “three ads I had nothing to do with” for TV body Thinkbox, one of which didn’t air and they didn’t feel able to show – so Kolbusz describes it. Here goes ...

TV marketing body Thinkbox has been bigging up 2016 TV revenue figures – £5.28bn, a narrow 0.2 per cent increase over 2016 albeit only just. TV advertising slowed down in the wake of Brexit vote so it’s a pretty creditable ...

YouTube – which is owned by Google of course – is claiming that new research shows that ROI (return on investment) is greater on its channel than on conventional TV, which should set the thinkers at TV marketing body Thinkbox ...

TV marketing body Thinkbox has commissioned a new neuroscientific study which, it says, has identified creative factors that help make TV advertising work. The study is from Neuro-Insight, said to be a leader in ‘consumer neuroscience market research.’ It analysed ...

UK TV advertising blasted through the £5bn barrier for the first time in 2015, a 7.4 per cent increase on 2014 according to new figures from TV marketing body Thinkbox. What will make Thinkbox’s TV company members just as happy ...

Audience researcher Nielsen reckons a Meerkats ad from VCCP was the most-liked ad on UK TV last year followed by efforts for the British Heart Foundation (Vinnie Jones from Grey), Kerrygold butter, John Lewis, Birds Eye Foods, Lindt chocolates, Andrex ...