Tag Archives: the guardian

It’s always nice to end the year with an account win and Mother has done so with SlimFast in a pitch while Lucky Generals has landed a brief from the Guardian to expand its international reach and revenue. The Guardian ...

It’s one of those inevitable things about life – the Guardian newspaper is launching is first brand campaign since 2012 – BBH’s ‘three Little Pigs’ presumably – just when it finds itself in hot water over a singularly off-colour editorial ...

Has the Guardian finally found a viable future as a crowd-funded news organisation? Readers of Guardian online will have noticed bits in yellow at the bottom of each story saying “while you’re here,” inviting you to send money to support ...

What to do about the Guardian, which announced to staff the other day that it was going to burn through £90m of cash in the year to April. Last year it reported an EBITDA loss of £68.7m and a pre-tax ...

The UK’s big newspaper publishers are trying to form a joint advertising sales operation according to the FT, the one big publisher still intent on ploughing its own furrow. Newspapers really are in the last chance saloon with print advertising ...

Life doesn’t get any better for the UK’s dear old quality newspaper segment (‘dear departed’ might be the expression soon). We’ve had the Guardian owning up to burning cash recently and now there is growing speculation about both the Independent ...

The version of cloud cuckoo land inhabited by the Guardian has become apparent as it has announced it expects to report operating losses of between £50m and £52m in the year ending March. Consequently it’s out to save £54m over ...

The Financial Times reckons the Guardian newspaper “burnt through” more than £70m in cash last year, which will lead to an attempt to cut costs by £50m over the next three years. And its biggest cost is people. Cutting headcount ...

You wouldn’t usually see the Guardian newspaper (left) and WPP as natural bedfellows (WPP is close to Guardian-hating News Corp, handling all its UK advertising) but now, it seems, they are. WPP’s Kantar research operation has bought a majority stake ...