the guardian
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Advertisers
MAA Ad of the Week: Guardian’s ‘Not for Sale’ from Lucky Generals
Newspapers, yes they still exist, often bring the best out of agencies – the New York Times by Droga5 currently…
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Advertisers
SlimFast for Mother, the Guardian to Lucky Generals, Nestle pitches European media
It’s always nice to end the year with an account win and Mother has done so with SlimFast in a…
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Advertisers
Guardian may win back lost friends with ‘Hope is Power’
It’s one of those inevitable things about life – the Guardian newspaper is launching is first brand campaign since 2012…
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Ad Tech
Crowd-funding is Pemsell’s key to the rescue of the Guardian
Has the Guardian finally found a viable future as a crowd-funded news organisation? Readers of Guardian online will have noticed…
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Advertisers
Time is surely up for the Guardian’s newspaper business
What to do about the Guardian, which announced to staff the other day that it was going to burn through…
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Advertisers
UK newspapers try to fend off closure threat with single ad sales body
The UK’s big newspaper publishers are trying to form a joint advertising sales operation according to the FT, the one…
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More bad news for UK quality papers as i separates off from Lebedevs’ Independent empire
Life doesn’t get any better for the UK’s dear old quality newspaper segment (‘dear departed’ might be the expression soon).…
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Finance
The Guardian heads for the iceberg in Titanic mode
The version of cloud cuckoo land inhabited by the Guardian has become apparent as it has announced it expects to…
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Finance
Guardian faces dismal future without radical surgery
The Financial Times reckons the Guardian newspaper “burnt through” more than £70m in cash last year, which will lead to…
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