Guardian may win back lost friends with ‘Hope is Power’

It’s one of those inevitable things about life – the Guardian newspaper is launching is first brand campaign since 2012 – BBH’s ‘three Little Pigs’ presumably – just when it finds itself in hot water over a singularly off-colour editorial about David Cameron’s child.

But, the crowd-funded paper is telling us, ‘change is possible’ because ‘Hope is Power.’ Epitomised by a plucky butterfly.

It’s a actually very good although not entirely sure about the music.

MAA creative scale: 8.

Back to top button