Guardian may win back lost friends with ‘Hope is Power’

It’s one of those inevitable things about life – the Guardian newspaper is launching is first brand campaign since 2012 – BBH’s ‘three Little Pigs’ presumably – just when it finds itself in hot water over a singularly off-colour editorial about David Cameron’s child.

But, the crowd-funded paper is telling us, ‘change is possible’ because ‘Hope is Power.’ Epitomised by a plucky butterfly.

It’s a actually very good although not entirely sure about the music.

MAA creative scale: 8.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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