Reality cum social media star Kim Kardashian (28m Twitter followers) has supplanted Beyonce, not just as Rear of the Year but Rear of the Decade. So it’s quite a coup for T-Mobile and agency Publicis Seattle to sign her up ...
Read More »Vodafone and EE give business a bad name over merciless treatment of Phones 4U
Corporate life used to be conducted according to certain well-mannered rules, even if the nature of the beast was ‘red in tooth and claw.’ But the decision by, first, Vodafone and then, in the most cowardly fashion, by EE (owner ...
Read More »T-Mobile does it differently in Poland
In the nude it seems. We’ve bemoaned the sameyness of mobile phone ads here on many occasions so I suppose T-Mobile in Poland should be congratulated for persuading everyone to strip off to emphasise the benefits for ‘My Wallet.’ T-Mobile ...
Read More »Direct Line and EE line up Christmas reviews
This one’s a hardy perennial: big client calls review over Christmas. According to Campaign Direct Line is reviewing its £46m account with M&C Saatchi, which the agency has held since 2005. You’d think that with eight years to think about ...
Read More »Why funny is paying off for big US phone advertisers
Marketing professional turned freelance tech writer Sam Melton looks at how some US phone advertisers have discovered that humour works best. Companies can take different routes in advertising. They can play dirty and bash competitors. They can take the high ...
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