Tag Archives: t-mobile

Kim Kardashian puts her best bits forward for T-Mobile Super Bowl spot

Reality cum social media star Kim Kardashian (28m Twitter followers) has supplanted Beyonce, not just as Rear of the Year but Rear of the Decade. So it’s quite a coup for T-Mobile and agency Publicis Seattle to sign her up ...

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T-Mobile does it differently in Poland

In the nude it seems. We’ve bemoaned the sameyness of mobile phone ads here on many occasions so I suppose T-Mobile in Poland should be congratulated for persuading everyone to strip off to emphasise the benefits for ‘My Wallet.’ T-Mobile ...

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Direct Line and EE line up Christmas reviews

This one’s a hardy perennial: big client calls review over Christmas. According to Campaign Direct Line is reviewing its £46m account with M&C Saatchi, which the agency has held since 2005. You’d think that with eight years to think about ...

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Why funny is paying off for big US phone advertisers

Marketing professional turned freelance tech writer Sam Melton looks at how some US phone advertisers have discovered that humour works best. Companies can take different routes in advertising. They can play dirty and bash competitors. They can take the high ...

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Everything Everywhere becomes EE for 4G launch

And, er, that’s it. This branding lark makes fools of us all from time to time (Everything Everywhere made owners France Telecom and Deutsche Telekom look rather foolish, especially as they kept the Orange and T-Mobile brands). What else is ...

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MediaCom’s Europe boss Nick Lawson picks his Desert Island Ads

In the first of an occasional series Nick Lawson, CEO EMEA of WPP-owned media planning and buying giant MediaCom, picks his Desert Island Ads – ones which have influenced his career and the way he thinks of advertising. It’s a ...

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