Reality cum social media star Kim Kardashian (28m Twitter followers) has supplanted Beyonce, not just as Rear of the Year but Rear of the Decade. So it’s quite a coup for T-Mobile and agency Publicis Seattle to sign her up for one of T-Mobile’s two Super Bowl spots.
And the new-style superstar (she doesn’t actually sing or anything) doesn’t let them down by sending herself up – a bit.
Like most Super Bowl ads these days it’s already on air. Well the game goes on so long, most of 100m or so audience are probably asleep by half time.
MAA creative scale:6