Tag Archives: system1

Asda, Amazon, Aldi and M&S top System1’s latest Christmas ad winners

System1, which claims to measure the emotional impact of ads and therefore their long term effectiveness, has produced its latest list of Christmas winners (bearing in mind that it’s not actually December yet.) This year 16 ads scored five or ...

Read More »

Oldies deserve an ad break says new ITV/System 1 research

We all know that older people have the most money (60% of the UK’s wealth) but they’re still under-represented in TV ads says new research from ITV and System 1 – appearing in 23% of ads despite making up nearly ...

Read More »

System1: Aldi is UK ad winner in the age of Covid-19

New data from System1 claims that a number of UK brands, including Aldi, Guinness, M&S and Morrisons are creating significant long-term gains with COVID-19 related ads, at a time when many other advertisers are cutting new advertising. Since the start ...

Read More »

System1’s Orlando Wood: what happened to love in ads?

Valentine’s Day is an occasion to tell your loved one how much you care. To make them feel special. Love has been celebrated in songs, poems and paintings for as long as can be remembered. We are all moved by ...

Read More »

System1: who’s winning the Bud Light/Miller Lite ad spat ?

Light beer never gripped the consumer consciousness in the UK in the same way as it did in the US. Over there, light beer ruled the market. Over here, it’s often just the last beer left in the fridge after ...

Read More »