System1 has produced its list of Christmas ad winners so far (according to its panel) and they are:
Aldi – “Get into the Christmas Spirit with Kevin the Carrot” – 5.9 Stars
Coca-Cola “Holidays Are Coming” – 5.9 Stars
Sainsbury’s – “Phizz-whizzing” – 5.9 Stars
Lidl – “Lidl Presents: A Magical Christmas” – 5.9 Stars
Cadbury – “Secret Santa Delivery” – 5.9 Stars
Disney – “The Boy and the Octopus” – 5.9 Stars
Amazon – “Midnight Opus” – 5.9 Stars
Hotel Chocolat – “Welcome to Our Chocolate Imaginarium” – 5.9 Stars
M&S Food – “The Journey” – 5.9 Stars
National Trust – “Discover the joy of giving from a good place with the National Trust this Christmas” – 5.8 Stars
Chief customer officer Jon Evans says: “This year has been remarkable for creative consistency, reaffirming that marketers tire of campaigns far faster than consumers do. Despite the backlash around Coke’s AI-driven Holidays Are Coming, the familiar assets and consistency still resonated. Many winners this year featured character fluent devices like Kevin the Carrot and the Very flamingos—evergreen creations that extend into broader campaigns, driving brand-building success year-round. Here’s to more consistent Christmas creative—and even greater consistency throughout the year -a proven strategy for success.”
