It’s been a while since we’ve seen a real cracker from Droga5 but the agency’s Sydney branch is trying to step into the breach with a new global campaign ‘Uncage’ for Tiger Beer. ‘Uncage’ refers to the onus on young ...
Read More »WFA lines up Hegarty, top clients and Google to headline 2014 Global Marketer Week in Sydney
Could the Cannes International Festival of Creativity have a rival next year? On the face of it the World Federation of Advertisers (WFA) Global Marketer Conference doesn’t seem a challenger to the annual awards and pink wine fest in the ...
Read More »Exclusive: David Droga on why Droga5 is different
In just seven years Droga (above), 45 and one of his six children raised in Australia, has created an agency that ranks with BBH and Wieden+Kennedy (both 30 years old) as one of the best in the world, one ...
Read More »Droga5 clears the decks for international expansion
Top creative agency Droga5, currently confined to New York and Sydney, has confirmed that it’s embarking on the creation of another global micro-network. The agency has promoted New York CEO Andrew Essex (left) to vice chairman and he will join ...
Read More »Clemenger Melbourne ticks the right boxes for Yellow Pages and owner BBDO
BBDO’s Clemenger agencies in Australia are lively outfits and the Melbourne branch has made a good fist of presenting boring old Yellow Pages as a digital product with this ad for its app. With a nod to the reality that ...
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