Swedish wood protection firm Sioo:x Wood Protection wanted to show how well its product worked so 12 years ago agency Stendahls made a billboard out of coated wood (from its CEO’s deck) and, um, just left it there. Creating the ...
Read More »BBH buys Monterosa to open new agency in Stockholm
BBH is launching in Sweden, bringing the Publicis Groupe-owned agency its seventh network office. It now employs 1000 people in London, Singapore, New York, Shanghai, Mumbai, Los Angeles and Stockholm. The new agency follows the acquisition of Swedish mobile agency ...
Read More »Sweden’s One Hour Agency sets out ‘less is more’ stall
It only takes an hour to forge a relationship and come up with some good ideas, or so says Sweden’s One Hour Agency. OHA has been formed by eight young creative from Sweden’s much-praised Hyper Island digital media programme. And ...
Read More »Coke brings summer to winter in Sweden
It’s dark and cold out there there Scandiwegia (see countless stories) but trust good old old Coca-Cola to brighten things up a bit. IUM Sweden has installed one of Coke’s ‘Happiness Machines,’ now part of the ‘Reasons To Believe’ campaign, ...
Read More »George Parker: tales of Paul Ricard and a Scandinavian paper mill – with seven foot blondes
Picking up from where I left you in the “Swinging London” of the seventies, one of my early experiences was with the Ricard account. This was a peculiarly French type of booze classified as a Pastis. Which was the legal, ...
Read More »IKEA unveils winning campaigns from Mother London and Sweden’s Akestam Holst
Furniture and homeware giant IKEA seems to be having a good recession although its advertising arrangements seem a touch muddied. Bits of the account, like its catalogue, have found their way to McCann and its Swedish creative supremo Linus Karlsson, ...
Read More »BBH starts to spend Publicis Groupe dividend with purchase of Swedish mobile outfit Monterosa
One of the intriguing issues of the next couple of years will be BBH’s fortunes under full Publicis Groupe ownership and one advantage should be the ability to expand its offer internationally. So new rich godfather Maurice Levy has provided ...
Read More »