Tag Archives: sports marketing

Sports marketing trends for 2021

The uncertainty around the COVID-pandemic continues to limit future planning as we look ahead to 2021, and sports marketers especially are currently assessing what to take away from a mercurial 2020 in terms of shopping tendencies, audience habits, and the ...

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IAAF’s Lord Coe still needs to clarify role at Chime’s CSM

Chime Communications, sold to US private equity outfit Providence for £374m last year (WPP retains a 20 per cent stake), began as ad agency Lowe Howard-Spink and Bell before morphing into a PR group, headed by Lord Bell. Now, following ...

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Can Lord Coe lead the BBC and Chime sports?

Amid all the speculation about (Lord) Sebastian Coe (left) succeeding Lord Patten as chairman of the BBC Trust – the body that’s supposed to oversee the Corporation but doesn’t really – the fact that Coe has another job, executive chairman ...

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Chime in another controversial deal as it buys Lord Coe’s sports company for £12m

Much muttering in UK adland today about mini-marcoms group Chime Communications’ purchase of (Lord) Sebastian Coe’s sports consultancy company Complete Leisure Group for a reported £12m. Coe (left), who was chairman of the London Olympics, owns 90 per cent of ...

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