From a UK base it’s easy to obsess about the fortunes of the big holding companies with their big British operations and overlook some of the other contenders: German-based Serviceplan with a large and growing international network but, so far, ...
Read More »Now WPP shifts Spanish agencies into giant Madrid HQ
Horizontality, as we all know, is Sir Martin Sorrell’s thing (when he isn’t dividing the world according to swans) and, hard on the heels of shunting WPP’s Chinese companies into a humungous building in Shanghai, he’s just bought a big ...
Read More »Henkel invades the ladies’ loo in ‘prankvertising’ epic
We’re always up for a bit of ‘prankvertising’ at MAA and here’s a typically Iberian bit of excess from Spanish agency Shackleton for Henkel. ). Due to run in 28 countries according to Steve Hall at Adrants. If you tried ...
Read More »George Parker: fine sherry, fighting bulls and the days when Cannes was really about advertiisng
In which our hero continues his forays around Europe – taking in Domecq sherry, fighting bulls and the glory that was the Cannes International Advertising Film Festival. Escaping from the frigid and rather smelly atmosphere of Ornskoldsvik, let’s head south ...
Read More »Controversy at last from SMS in Cannes – client payment terms, PG Twitter deal, Aegis bad debt
We thought WPP’s Sir Martin Sorrell had been a bit quiet at Cannes but it turns out he did say some quite newsworthy things – to Ad Age in this video. For some reason they decided to sit on it ...
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