Tag Archives: spain

Now WPP shifts Spanish agencies into giant Madrid HQ

Horizontality, as we all know, is Sir Martin Sorrell’s thing (when he isn’t dividing the world according to swans) and, hard on the heels of shunting WPP’s Chinese companies into a humungous building in Shanghai, he’s just bought a big ...

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Henkel invades the ladies’ loo in ‘prankvertising’ epic

We’re always up for a bit of ‘prankvertising’ at MAA and here’s a typically Iberian bit of excess from Spanish agency Shackleton for Henkel. ). Due to run in 28 countries according to Steve Hall at Adrants. If you tried ...

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George Parker: fine sherry, fighting bulls and the days when Cannes was really about advertiisng

In which our hero continues his forays around Europe – taking in Domecq sherry, fighting bulls and the glory that was the Cannes International Advertising Film Festival. Escaping from the frigid and rather smelly atmosphere of Ornskoldsvik, let’s head south ...

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Ad spending in Greece and Spain to drop by €6.3bn

Ad spending forecasts are revised up or down (usually down, which tells you something) nearly as often as the UK’s Office of National Statistics (ONS) discloses that its output figures are wrong. Now ZenithOptimedia is having another go at 2012, ...

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Eurozone woes hit worldwide ad spending says new ZenithOptimedia report

Which is hardly surprising but also all the more reason to hope that US president Barack Obama and his allies (just about everyone outside Europe) can knock some sense into austerity junkies Germany’s Angela Merkel and even the UK’s David ...

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Is Starbucks trying to turn into a wine bar chain?

Well not quite but the coffee giant has announced it is going to expand its move into selling wine, beer and ‘premium’ food to Atlanta and Southern California after a quiet trial on its home turf of Seattle and Portland. ...

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M&V Valencia plays numbers game for Pepsi

Spain’s economy may be going down the tubes along with much of the rest of the eurozone (allegedly, we don’t believe it) but its native ad agencies are producing some interesting work. Here’s a super-cool offering ‘Numbers’ for Pepsi from ...

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