Tag Archives: sorrell

Sorrell’s new MightyHive takes a bite of Cheddar

Sir Martin Sorrell’s latest acquisition for S4 Capital programmatic media company MighyHive has won Cheddar in the US, described as a “post cable networks” company. Cheddar specialises in OTT (over the top) video and currently runs two live channels – ...

Read More »

Sorrell prepares to storm 2019 digital marketplace

S4 Capital’s Sir Martin Sorrell has been telling the Guardian about his plans for 2019 – he’s going to Davos, the Detroit Motor Show (wonder which client he’s got his eye on there), the Consumer Electronics Show and Cannes, where’s ...

Read More »

Sorrell’s S4C wants a lawyer, closes in on Braun digital

Sir Martin Sorrell’s new S4 Capital is advertising for a legal internship (paid we hope) and candidates should be university law students, “fluent in Dutch, English and legalese.” S4’s MediaMonks is headquartered in the Netherlands. They should also be “discreet ...

Read More »

Sorrell seals MightyHive deal to move into digital media

Sir Martin Sorrell’s S4 Capital – now describing itself as a “new age/new era digital advertising and marketing services company” – has duly completed its merger with US programmatic outfit MightyHive for $150m. the money to be paid half in ...

Read More »