Sir Martin Sorrell’s S4Capital has expanded its footprint in China with award-winning Shanghai creative agency Tomorrow.
Tomorrow will merge with S4’s MediaMonks, also recently awarded Production agency of the year in China.
S4 executive chairman Sorrell says: “I’ve always been a raging bull on China’s economy, its consumers and its brands. I’m delighted to welcome Rogier and his colleagues at Tomorrow to the S4Capital family, in what is a priority market for us and one of several more moves in what will become the largest economy in the world.”
A recent report from Credit Suisse (China Internet Sector 2021 Outlook) estimates the Chinese online advertising market is worth over US$107bn. Despite the Covid-19 crisis in Q1, it staged a strong recovery with 17.1% growth in 2020. WPP’s GroupM estimates digital spend represents over 80% of the total Chinese ad market, the highest proportion in any major market.