Tag Archives: sky

Sky was the UK’s biggest spender on traditional advertising in 2019 according to Nielsen AdIntel data. Procter & Gamble overtook Sky in 2018, but slips back to third place behind McDonald’s. Total traditional adspend increased by over £55m in 2019 ...

OK, let’s get down to the important stuff. Can the planet – or, more particularly, its wildlife – be saved from the depredations of climate change? According to Volvo and Grey London it can, in this new film which is ...

It’s nice to highlight good use of posters and print sometimes, in the case of the former broadcasters and tech companies (contra-cyclically perhaps) often make the best use. In the last two years Twitter and Spotify have won global Out ...

Sky is launching a Sky VIP loyalty programme, following in the footsteps of newspapers, for instance, who are busily trying to form themselves into clubs or communities to hook in users. Well Comcast has to get back its £30bn or ...

Mother has won the big Sky pitch to run what looks like a corporate campaign for the UK satellite broadcaster, just bought by US cable giant Comcast for £30bn. Mother pitched against Sky roster agencies Brothers and Sisters and WCRS ...

Freeview and agency Anomaly would have us believe that the UK’s Freeview gives us a ride on the ‘Free Love Freeway,’ which I guess it does as you don’t have to pay for it. Vocalisation by Ricky Gervais/David Brent – ...

US cable and telecoms giant Comcast’s £30bn “win” of Sky against competition from Rupert Murdoch’s Fox is unlikely to have many major short term effects although Comcast has just acquired the most expensive customers in history (Sky has 23 million ...

It seemed strange, rude perhaps, when Sky didn’t ask adam&eveDDB to pitch for its “master brand” account, a new piece of business sitting on top of work for its various sub-brands, one of which is Sky Sports handled by A&E. ...

All ad agencies leap at the chance of doing a sports ad – especially football – but how do you make it different? Nike has trademarked (perhaps shouldn’t mention trademarks for Nike at the moment) glistening be-muscled gladiators, Adidas tries ...