Tag Archives: sky

It seemed strange, rude perhaps, when Sky didn’t ask adam&eveDDB to pitch for its “master brand” account, a new piece of business sitting on top of work for its various sub-brands, one of which is Sky Sports handled by A&E. ...

All ad agencies leap at the chance of doing a sports ad – especially football – but how do you make it different? Nike has trademarked (perhaps shouldn’t mention trademarks for Nike at the moment) glistening be-muscled gladiators, Adidas tries ...

Britain’s Sky makes about £1bn a year profit fom its 23 million subscribers in the UK and Europe, bidder Comcast (currently in the lead with a £26bn offer to buy it) makes over $20bn from a similar number of subscribers ...

If you want a proper ad search out an advertiser with a big budget – in this case Sky, the UK’s biggest – and an agency that has a deft touch in these matters. As WCRS does, notably instanced in ...

Happy bunnies in London this morning are most Sky shareholders, who’ve seen US cable giant and NBC owner Comcast bid about £22bn for the company. Not so pleased is Rupert Murdoch (below), whose Fox already owns 39 per cent of ...

The brain drain from agencies continues with Engine’s EMEA boss Debbie Klein (below) leaving after 19 years to join longstanding client Sky as the newly-created group chief marketing and corporate affairs officer. Sky is currently reviewing its £200m plus media ...

What has Rupert Murdoch done to upset the British establishment? After decades of getting his own way over just about everything – even surviving the phone hacking scandal at the now defunct News of the World – the US-based tycoon ...

Betting has become a national scandal in the UK, an even more potent way of making the poor poorer than government policy. Some sort of crackdown is on the way, aimed particularly at betting machines in shops that empty your ...

BT has spent billions on its still relatively new BT Sport and now faces the prospect of shelling out even more as the Premier League, for which it holds two packages against Sky’s seven, rolls the dice again at the ...