Tag Archives: sky

Some funny Christmas business in the Comcast empire

We were going to show you Sky’s in-house Christmas effort – quite interesting although wasn’t entirely sure whast the point was, but, as you can see, it’s been blocked by NBC Universal on copyright grounds. The ad features (featured?) personnel ...

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Sky on top as UK’s biggest trad ad spender with £178m

Sky was the UK’s biggest spender on traditional advertising in 2019 according to Nielsen AdIntel data. Procter & Gamble overtook Sky in 2018, but slips back to third place behind McDonald’s. Total traditional adspend increased by over £55m in 2019 ...

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Sky Deutschland and Serviceplan’s take on classic posters

It’s nice to highlight good use of posters and print sometimes, in the case of the former broadcasters and tech companies (contra-cyclically perhaps) often make the best use. In the last two years Twitter and Spotify have won global Out ...

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Sky bets on Anthony Joshua for loyalty launch

Sky is launching a Sky VIP loyalty programme, following in the footsteps of newspapers, for instance, who are busily trying to form themselves into clubs or communities to hook in users. Well Comcast has to get back its £30bn or ...

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Mother wins flagship Sky ad account

Mother has won the big Sky pitch to run what looks like a corporate campaign for the UK satellite broadcaster, just bought by US cable giant Comcast for £30bn. Mother pitched against Sky roster agencies Brothers and Sisters and WCRS ...

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