It’s nice to highlight good use of posters and print sometimes, in the case of the former broadcasters and tech companies (contra-cyclically perhaps) often make the best use. In the last two years Twitter and Spotify have won global Out ...
Read More »Sky bets on Anthony Joshua for loyalty launch
Sky is launching a Sky VIP loyalty programme, following in the footsteps of newspapers, for instance, who are busily trying to form themselves into clubs or communities to hook in users. Well Comcast has to get back its £30bn or ...
Read More »Mother wins flagship Sky ad account
Mother has won the big Sky pitch to run what looks like a corporate campaign for the UK satellite broadcaster, just bought by US cable giant Comcast for £30bn. Mother pitched against Sky roster agencies Brothers and Sisters and WCRS ...
Read More »Freeview rides Anomaly’s ‘free love highway’ in TV market awash with silly money
Freeview and agency Anomaly would have us believe that the UK’s Freeview gives us a ride on the ‘Free Love Freeway,’ which I guess it does as you don’t have to pay for it. Vocalisation by Ricky Gervais/David Brent – ...
Read More »Murdoch/Disney lose out to Comcast for Sky but new owner still has to face Amazon and Netflix
US cable and telecoms giant Comcast’s £30bn “win” of Sky against competition from Rupert Murdoch’s Fox is unlikely to have many major short term effects although Comcast has just acquired the most expensive customers in history (Sky has 23 million ...
Read More »Adam&eveDDB splits from Sky after ad review snub
It seemed strange, rude perhaps, when Sky didn’t ask adam&eveDDB to pitch for its “master brand” account, a new piece of business sitting on top of work for its various sub-brands, one of which is Sky Sports handled by A&E. ...
Read More »Sky focuses on armchair fans as adam&eve kicks off season
All ad agencies leap at the chance of doing a sports ad – especially football – but how do you make it different? Nike has trademarked (perhaps shouldn’t mention trademarks for Nike at the moment) glistening be-muscled gladiators, Adidas tries ...
Read More »Is Sky really worth bidding frenzy of £30bn?
Britain’s Sky makes about £1bn a year profit fom its 23 million subscribers in the UK and Europe, bidder Comcast (currently in the lead with a £26bn offer to buy it) makes over $20bn from a similar number of subscribers ...
Read More »WCRS unveils pitch-winning Lily James debut for Sky Mobile
If you want a proper ad search out an advertiser with a big budget – in this case Sky, the UK’s biggest – and an agency that has a deft touch in these matters. As WCRS does, notably instanced in ...
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