Tag Archives: sky

Mother wins flagship Sky ad account

Mother has won the big Sky pitch to run what looks like a corporate campaign for the UK satellite broadcaster, just bought by US cable giant Comcast for £30bn. Mother pitched against Sky roster agencies Brothers and Sisters and WCRS ...

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Adam&eveDDB splits from Sky after ad review snub

It seemed strange, rude perhaps, when Sky didn’t ask adam&eveDDB to pitch for its “master brand” account, a new piece of business sitting on top of work for its various sub-brands, one of which is Sky Sports handled by A&E. ...

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Sky focuses on armchair fans as adam&eve kicks off season

All ad agencies leap at the chance of doing a sports ad – especially football – but how do you make it different? Nike has trademarked (perhaps shouldn’t mention trademarks for Nike at the moment) glistening be-muscled gladiators, Adidas tries ...

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Is Sky really worth bidding frenzy of £30bn?

Britain’s Sky makes about £1bn a year profit fom its 23 million subscribers in the UK and Europe, bidder Comcast (currently in the lead with a £26bn offer to buy it) makes over $20bn from a similar number of subscribers ...

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US TV giant Comcast gazumps Murdoch bid for Sky

Happy bunnies in London this morning are most Sky shareholders, who’ve seen US cable giant and NBC owner Comcast bid about £22bn for the company. Not so pleased is Rupert Murdoch (below), whose Fox already owns 39 per cent of ...

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Long-serving Engine boss Klein quits for client Sky

The brain drain from agencies continues with Engine’s EMEA boss Debbie Klein (below) leaving after 19 years to join longstanding client Sky as the newly-created group chief marketing and corporate affairs officer. Sky is currently reviewing its £200m plus media ...

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