sky
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Advertisers
WPP axes EssenceMediacom X in fallout from Sky Media loss
In what’s likely to be a number of painful changes, WPP’s GroupM is axing EssenceMediacom X, the agency formed to…
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Ad Tech
Sky reviews giant media account at WPP’s EssenceMediacom
WPP’s EssenceMediacom is facing another big challenge: Sky is reviewing its European media account, worth an estimated £470m, £250m in…
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Advertisers
Ever-busy Idris Elba becomes action man for Sky cinema deal
Actor Idris Elba was telling The Times recently that he was a workaholic and here he is again, working away…
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Advertisers
In a personality-free world Rupert Murdoch continues to intrigue at 92
Observers, and maybe some participants, often bemoan the lack of big personalities in the ad, marketing and media world. Since…
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Advertisers
Google deal helps WPP’s MediaCom retain giant Sky account
WPP’s MediaCom has retained the Sky account in the UK plus some European markets for the next three years and…
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Advertisers
Some funny Christmas business in the Comcast empire
We were going to show you Sky’s in-house Christmas effort – quite interesting although wasn’t entirely sure whast the point…
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Advertisers
Sky on top as UK’s biggest trad ad spender with £178m
Sky was the UK’s biggest spender on traditional advertising in 2019 according to Nielsen AdIntel data. Procter & Gamble overtook…
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News
Volvo and Grey London show that climate change isn’t all doom and gloom
OK, let’s get down to the important stuff. Can the planet – or, more particularly, its wildlife – be saved…
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Advertisers
Sky Deutschland and Serviceplan’s take on classic posters
It’s nice to highlight good use of posters and print sometimes, in the case of the former broadcasters and tech…
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