Tag Archives: sky

Sky Deutschland and Serviceplan’s take on classic posters

It’s nice to highlight good use of posters and print sometimes, in the case of the former broadcasters and tech companies (contra-cyclically perhaps) often make the best use. In the last two years Twitter and Spotify have won global Out ...

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Sky bets on Anthony Joshua for loyalty launch

Sky is launching a Sky VIP loyalty programme, following in the footsteps of newspapers, for instance, who are busily trying to form themselves into clubs or communities to hook in users. Well Comcast has to get back its £30bn or ...

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Mother wins flagship Sky ad account

Mother has won the big Sky pitch to run what looks like a corporate campaign for the UK satellite broadcaster, just bought by US cable giant Comcast for £30bn. Mother pitched against Sky roster agencies Brothers and Sisters and WCRS ...

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Adam&eveDDB splits from Sky after ad review snub

It seemed strange, rude perhaps, when Sky didn’t ask adam&eveDDB to pitch for its “master brand” account, a new piece of business sitting on top of work for its various sub-brands, one of which is Sky Sports handled by A&E. ...

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Sky focuses on armchair fans as adam&eve kicks off season

All ad agencies leap at the chance of doing a sports ad – especially football – but how do you make it different? Nike has trademarked (perhaps shouldn’t mention trademarks for Nike at the moment) glistening be-muscled gladiators, Adidas tries ...

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Is Sky really worth bidding frenzy of £30bn?

Britain’s Sky makes about £1bn a year profit fom its 23 million subscribers in the UK and Europe, bidder Comcast (currently in the lead with a £26bn offer to buy it) makes over $20bn from a similar number of subscribers ...

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