Tag Archives: sky

Mother wins flagship Sky ad account

Mother has won the big Sky pitch to run what looks like a corporate campaign for the UK satellite broadcaster, just bought by US cable giant Comcast for £30bn. Mother pitched against Sky roster agencies Brothers and Sisters and WCRS ...

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Adam&eveDDB splits from Sky after ad review snub

It seemed strange, rude perhaps, when Sky didn’t ask adam&eveDDB to pitch for its “master brand” account, a new piece of business sitting on top of work for its various sub-brands, one of which is Sky Sports handled by A&E. ...

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Sky focuses on armchair fans as adam&eve kicks off season

All ad agencies leap at the chance of doing a sports ad – especially football – but how do you make it different? Nike has trademarked (perhaps shouldn’t mention trademarks for Nike at the moment) glistening be-muscled gladiators, Adidas tries ...

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Is Sky really worth bidding frenzy of £30bn?

Britain’s Sky makes about £1bn a year profit fom its 23 million subscribers in the UK and Europe, bidder Comcast (currently in the lead with a £26bn offer to buy it) makes over $20bn from a similar number of subscribers ...

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