Simon Francis
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Simon Francis: when is the right time to call a (costly and disruptive) media agency review?
Over the past year there have been some pretty big media pitches and media consolidations announced – Vodafone, Heinz, Microsoft…
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Simon Francis: It’s Valentine’s Day – how can love blossom in the agency/client relationship?
Simon Francis, CEO of integrated marketing company Flock Associates, suggests some ways that clients and agencies can build true love…
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Simon Francis: saddle up for better marketing in 2014
Simon Francis, CEO of integrated marketing consultancy Flock Associates, suggests five New Year Resolutions for marketers, inspired by this year’s…
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Paul Simons: why Jaguar’s marketing could benefit from the ‘Born to be wild’ treatment
Simon Francis’s recent article on the car market provides an interesting insight into the big challenge of how we buy…
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Simon Francis: the right road to reach world car buyers
Simon Francis, CEO of integrated marketing consultancy Flock Associates, reveals the best marketing channels to reach car buyers in an…
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Simon Francis: is there an ideal way to measure marketing effectiveness?
Simon Francis, CEO of integration consultancy Flock Associates, assesses the various options available for measuring integrated marketing effectiveness – from…
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Are clients and agencies aligned against business goals? Find out what the MAA survey says
We conducted a survey on the subject of integration over the last month. We didn’t get massive numbers responding, but…
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Simon Francis: what should consultancies offer to clients as they try to choose the right agency?
Simon Francis, CEO of integration consultancy Flock Associates, examines what different types of consultancies offer to clients as they try to…
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How to integrate mobile into your marketing strategy
Mobile advertising is growing rapidly with many new opportunities for marketers. Simon Francis (left), CEO of integrated marketing consultancy Flock…
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