Tag Archives: Simon Francis

Over the past year there have been some pretty big media pitches and media consolidations announced – Vodafone, Heinz, Microsoft and numerous other large local market clients have all taken the decision to review their media agency arrangements. It seems ...

Simon Francis, CEO of integrated marketing company Flock Associates, suggests some ways that clients and agencies can build true love into what are often fraught and short-term relationships.     The quality of the relationship between marketing and procurement clients ...

Simon Francis, CEO of integrated marketing consultancy Flock Associates, suggests five New Year Resolutions for marketers, inspired by this year’s Chinese Year of the Horse. In many cultures around the world the New Year is marked by people making ‘New ...

Simon Francis’s recent article on the car market provides an interesting insight into the big challenge of how we buy our cars; a challenge for the manufacturers and dealers. Some years ago I was asked to write an article for ...

Simon Francis, CEO of integrated marketing consultancy Flock Associates, reveals the best marketing channels to reach car buyers in an increasingly competitive world car market.    The automotive category spent about $3.6billion on advertising in the US across the period ...

Simon Francis, CEO of integration consultancy Flock Associates, assesses the various options available for measuring integrated marketing effectiveness – from digital dashboards to agent-based modelling. Before we look at the various options for measuring marketing effectiveness let’s consider the ‘dream’ ...

We conducted a survey on the subject of integration over the last month. We didn’t get massive numbers responding, but we did get good quality responses plus some interesting feedback. We plan to run the survey again in the future ...

Simon Francis, CEO of integration consultancy Flock Associates, examines what different types of consultancies offer to clients as they try to select the right agency..  In these days of fiscal restraint why do clients use their hard-won marketing budgets to pay ...

Mobile advertising is growing rapidly with many new opportunities for marketers. Simon Francis (left), CEO of integrated marketing consultancy Flock Associates, outlines some of the ways clients can organise themselves to make the most of the new mobile phenomenon. Recent ...