Tag Archives: Simon Francis

Simon Francis: It’s Valentine’s Day – how can love blossom in the agency/client relationship?

Simon Francis, CEO of integrated marketing company Flock Associates, suggests some ways that clients and agencies can build true love into what are often fraught and short-term relationships.     The quality of the relationship between marketing and procurement clients ...

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Simon Francis: saddle up for better marketing in 2014

Simon Francis, CEO of integrated marketing consultancy Flock Associates, suggests five New Year Resolutions for marketers, inspired by this year’s Chinese Year of the Horse. In many cultures around the world the New Year is marked by people making ‘New ...

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Simon Francis: the right road to reach world car buyers

Simon Francis, CEO of integrated marketing consultancy Flock Associates, reveals the best marketing channels to reach car buyers in an increasingly competitive world car market.    The automotive category spent about $3.6billion on advertising in the US across the period ...

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Simon Francis: is there an ideal way to measure marketing effectiveness?

Simon Francis, CEO of integration consultancy Flock Associates, assesses the various options available for measuring integrated marketing effectiveness – from digital dashboards to agent-based modelling. Before we look at the various options for measuring marketing effectiveness let’s consider the ‘dream’ ...

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How to integrate mobile into your marketing strategy

Mobile advertising is growing rapidly with many new opportunities for marketers. Simon Francis (left), CEO of integrated marketing consultancy Flock Associates, outlines some of the ways clients can organise themselves to make the most of the new mobile phenomenon. Recent ...

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