All agencies are cutting back in the pandemic, especially perhaps those owned by ad holding companies that have external shareholders to satisfy (who may be less forgiving by the end of the year if they don’t see a light at ...
Read More »R/GA lures Le Masurier from Google to bolster senior creative ranks
A busy time for new creative hires in London’s adland, which may indicate that some agencies at least are waking up to the need to refresh the ranks and stem the tide of senior creatives moving out to pastures tech. ...
Read More »Publicis makes second raid on R/GA creatives
R/GA has been the jewel in Interpublic’s crown, a digital first creative agency with the ability to perform in all media and its own box of tricks. But founder Bob Greenberg’s agency is now looking to fill its two biggest ...
Read More »R/GA produces classic old-style winner for Samsung
Thought R/GA was supposed to be a digital agency? We’re all digital now, of course, but R/GA is demonstrating regularly that it can match anyone for good old-fashioned trad advertising. A while ago it offered Apple’s Beats By Dre for ...
Read More »R/GA finds a new way with old tricks for epic Beats by Dre Rugby World Cup campaign
The Rugby World Cup kicks off tonight with England playing Fiji and Apple’s Beats by Dre is the latest brand to try to grab some reflected glory. This one, in a campaign by all-conquering R/GA (London branch), features England captain ...
Read More »R/GA shows it can do trad ads too in Jet.com launch
Jet.com isn’t a travel business but a US online shopping club (maybe a naming issue there) setting out to eat Amazon’s lunch. The name doesn’t seem to have held it back though, it’s raised the ante to employ go-to digital ...
Read More »R/GA wins Cannes Lions Agency of the Year
Interpublic’s R/GA, once noted as a digital specialist, has won the Cannes Lions’ Agency of the Year with Droga5 (now 49 per cent owned by WME so still technically independent I guess) voted Independent Agency of the Year. WPP won ...
Read More »Samsung launches do-it-yourself ‘Holiday Dreams’ extravaganza through R/GA
Samsung is pushing the boat out this Christmas, running its first ‘holiday’ campaign in the UK and now launching this US extravaganza – ‘Holiday Dreams’ – through agency R/GA in the US. Made by a technical cast of thousands, using ...
Read More »Michael Lee: is the ad agency dead – or changing dramatically into a new-style ally for clients?
The demise of the ad agency appears all set. A tombstone prepared. The obituaries written. The lilies artfully arranged. Which is a perfect time for the AdForum 2014 Summit. The “Summit” is where a gathering, gaggle, school or pack (choose ...
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