R/GA shows it can do trad ads too in Jet.com launch

Jet.com isn’t a travel business but a US online shopping club (maybe a naming issue there) setting out to eat Amazon’s lunch. The name doesn’t seem to have held it back though, it’s raised the ante to employ go-to digital agency R/GA to produce – a remarkably old-fashioned campaign, ‘Mindblowing.’ Even though it is about a digital business.

R/GA really is the jewel in Interpublic’s somewhat battered agency crown.

MAA creative scale: 8.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.