Oh dear, just when you thought Publicis Groupe was turning the corner – some big recent media wins and the annointment of Arthur Sadoun as Maurice Levy’s successor – the car goes skidding off the road. The French-owned marcoms giant ...
Read More »Is India the key to Publicis’ $3.7bn Sapient deal?
Well Ad Age thinks it is, pointing out that 8500 of Sapient’s 13000 employees work in India, home of cheap labour (for the most part) and lots of technology skills (office, left). But, as the mag also acknowledges, much of ...
Read More »Publicis Groupe embarks on yet another mystifying digital reshuffle
Publicis Groupe bought Montreal-based Nurun, which has 11 offices across the world, in September from Quebecor Media in a $115 million deal. Nurun’s offices in Montreal, San Francisco, Madrid and Shanghai will be integrated into Publicis Worldwide to create a ...
Read More »More Publicis fireworks: Senior to replace Roberts at Saatchi and Razorfish and Rosetta to merge
As we speculated about half an hour ago, Saatchi EMEA boss Robert Senior (left) is to replace Kevin Roberts as CEO of Saatchi Worldwide (Roberts is staying on for another couple of years in a job coaching senior management at ...
Read More »McDonald’s UK abandons selling for wish-fulfillment
You can see why this campaign from digital agency Razorfish for McDonald’s ticked a lot of boxes – when it was proposed anyway – but it still, to me, ends up being totally mystifying. Yes a bloody great picture of ...
Read More »Post-Nokia Microsoft is in the last chance saloon – it needs a brilliant agency and even more brilliant ads
Much scratching of heads about Microsoft’s decision to fork out $7.2bn for Nokia’s phones business – it’s an obvious thing to do but they had that business already as the only profitable phone that Nokia is selling is the new ...
Read More »It’s boom boom time at Publicis Groupe says buoyant boss Maurice Levy
Maurice Levy’s Publicis Groupe increased first half profits by 15 per cent (to €314m) on a ten per cent increase in income (€1.8bn) on revenue of €3.3bn. Levy (left) claimed organic growth of five per cent, allaying some fears that ...
Read More »Publicis Groupe merges Digitas with LBi to create global digital super-agency
Publicis Groupe CEO Maurice Levy (left) is busily tidying up his digital agency assets after splashing out $540m on digital agency network LBi last year. PG is creating a new global super-network called Digitas LBi combining LBi (which is strongest ...
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