Tag Archives: razorfish

Digital woes at Razorfish force Publicis Groupe into loss

Oh dear, just when you thought Publicis Groupe was turning the corner – some big recent media wins and the annointment of Arthur Sadoun as Maurice Levy’s successor – the car goes skidding off the road. The French-owned marcoms giant ...

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Is India the key to Publicis’ $3.7bn Sapient deal?

Well Ad Age thinks it is, pointing out that 8500 of Sapient’s 13000 employees work in India, home of cheap labour (for the most part) and lots of technology skills (office, left). But, as the mag also acknowledges, much of ...

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McDonald’s UK abandons selling for wish-fulfillment

You can see why this campaign from digital agency Razorfish for McDonald’s ticked a lot of boxes – when it was proposed anyway – but it still, to me, ends up being totally mystifying. Yes a bloody great picture of ...

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Post-Nokia Microsoft is in the last chance saloon – it needs a brilliant agency and even more brilliant ads

Much scratching of heads about Microsoft’s decision to fork out $7.2bn for Nokia’s phones business – it’s an obvious thing to do but they had that business already as the only profitable phone that Nokia is selling is the new ...

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It’s boom boom time at Publicis Groupe says buoyant boss Maurice Levy

Maurice Levy’s Publicis Groupe increased first half profits by 15 per cent (to €314m) on a ten per cent increase in income (€1.8bn) on revenue of €3.3bn. Levy (left) claimed organic growth of five per cent, allaying some fears that ...

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Publicis Groupe merges Digitas with LBi to create global digital super-agency

Publicis Groupe CEO Maurice Levy (left) is busily tidying up his digital agency assets after splashing out $540m on digital agency network LBi last year. PG is creating a new global super-network called Digitas LBi combining LBi (which is strongest ...

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Team WPP strikes again as it wins Samsung B2B

Which means precisely what, you may say, as it’s quite difficult to determine what’s a consumer product and what’s business to business in tech land these days. Anyway, whatever it is, WPP has wrested some business (possibly a new range ...

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