Tag Archives: purpose

Omnicom duo unveil first “conscious brands” top 100

In these purpose-driven days are brands “conscious” or just self-conscious? Omnicom duo Wolff Olins and insight agency Hall & Partners have produced the first Conscious Brands 100 survey, reflecting “changing consumer mood and demands as a result of the pandemic.” ...

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‘Purposeful’ BBD Perfect Storm wins Unilever’s Dove Men+Care

I see that London agency BBD Perfect Storm has picked picked up some global work, maybe all the work, for Unilever’s Dove Men+Care, previously handled by Ogilvy. As such it’s a big feather in the cap for the UK indie. ...

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Is P&G’s new purpose ad ‘The Look’ really a cop out?

Here’s another much-trumpeted dollop of purpose from P&G, ‘The Look’ from the Saturday Morning collective. Showing a black man and his child being given the cold shoulder (or look) by white folks. P&G is trying to appeal to black consumers ...

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