purpose
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Advertisers
Amy Dennis: The new agents of change: how brands can win the battle for trust and drive change
In today’s complex global landscape, economic and social uncertainty has left both the world and its inhabitants feeling paralysed, despite…
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Advertisers
OMG’s new Impact tool tries to bring ESG purpose to media buying
ESG investing (environment, social and governance) has taken something of a powder recently with the biggest funds being overweight in…
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Advertisers
Unilever comms chief owns up to “purpose” blunder
Unilever’s head of comms and corporate affairs Paul Matthews (below) has admitted the company rather overdid it in its emphasis…
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Advertisers
Omnicom duo unveil first “conscious brands” top 100
In these purpose-driven days are brands “conscious” or just self-conscious? Omnicom duo Wolff Olins and insight agency Hall & Partners…
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Advertisers
‘Purposeful’ BBD Perfect Storm wins Unilever’s Dove Men+Care
I see that London agency BBD Perfect Storm has picked picked up some global work, maybe all the work, for…
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Advertisers
Is P&G’s new purpose ad ‘The Look’ really a cop out?
Here’s another much-trumpeted dollop of purpose from P&G, ‘The Look’ from the Saturday Morning collective. Showing a black man and…
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Advertisers
Samir Patel: does purpose-driven advertising do good causes more harm than good?
This year at Cannes we saw the expected deluge of purpose-focused winners, from the massive Dream Crazy ad from Nike…
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