In these purpose-driven days are brands “conscious” or just self-conscious? Omnicom duo Wolff Olins and insight agency Hall & Partners have produced the first Conscious Brands 100 survey, reflecting “changing consumer mood and demands as a result of the pandemic.” ...
Read More »‘Purposeful’ BBD Perfect Storm wins Unilever’s Dove Men+Care
I see that London agency BBD Perfect Storm has picked picked up some global work, maybe all the work, for Unilever’s Dove Men+Care, previously handled by Ogilvy. As such it’s a big feather in the cap for the UK indie. ...
Read More »Is P&G’s new purpose ad ‘The Look’ really a cop out?
Here’s another much-trumpeted dollop of purpose from P&G, ‘The Look’ from the Saturday Morning collective. Showing a black man and his child being given the cold shoulder (or look) by white folks. P&G is trying to appeal to black consumers ...
Read More »Samir Patel: does purpose-driven advertising do good causes more harm than good?
This year at Cannes we saw the expected deluge of purpose-focused winners, from the massive Dream Crazy ad from Nike to the less well-known Carling’s Address the Future initiative. Each year, it seems that more Lions are awarded to campaigns ...
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