publicis
-
Advertisers
Publicis Italia enlists British pluck for global Heineken
Wot’s this – Italians pinching a Vera Lynn tune for a Dutch beer, the cheek of it. Publicis Italia has…
Read More » -
Advertisers
We’re not for sale says Sadoun as Publicis starts 2021 with 2.8 per cent growth
Publicis CEO Arthur Sadoun (below) says there is “no truth” in reports that it is discussing a merger with Vivendi…
Read More » -
Ad Tech
Publicis posts strong Q1 2021 with growth of 2.8 per cent
Publicis Groupe continued its return to growth in Q1 2021 at 2.8% across the board, driven by strong performances in…
Read More » -
Advertisers
Kellogg’s Coco Pops gets its own digital platform in lively effort from Publicis’ K1
Even kids’ breakfast cereals get their own platform these days, it seems. Publicis Groupe’s Team K1 (for Kellogg’s) has produced…
Read More » -
Advertisers
P&G to buy Publicis? Nice idea for April 1…
April Fools can be dangerous for unwary corporates – as VW found with its misfiring Voltswagen – and are best…
Read More » -
Advertisers
Publicis takeover rumours re-emerge – now it’s Vivendi
Speculation about a merger between French-owned marketing groups Publicis and Havas has re-emerged following a French media report. Havas pre-dates…
Read More » -
Advertisers
Is Publicis Octopus B2B deal another pointer agency groups are giving up on advertising?
Once upon a time any new creative agency that made an impact could expect the big ad holding companies to…
Read More » -
Advertisers
Will Publicis’ new creative HQ ‘Le Truc’ one day replace separate creative departments?
Publicis Groupe’s ‘Power of One’ proposal appears to have taken a big step forward (somewhat belated perhaps) with the formation…
Read More » -
Advertisers
Publicis wins L’Oreal China media business, takes Out of Home out of Dentsu’s Posterscope
L’Oreal has appointed Publicis Groupe to its media business in China after what Publicis claims was the biggest pitch there…
Read More »