Tag Archives: publicis

GM cops more flack in the US over Ewanick’s brutal treatment of Publicis

Well business is business but new General Motors CMO Joel Ewanick’s decision to turf the just-hired Publicis from GM’s Chevrolet account in favour of his old pals at Goodby Silverstein has rattled a lot of cages in America. Every agency ...

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Fast mover Ewanick dumps Publicis and drives Chevy to Goodby

New General Motors marketing supremo Joel Ewanick doesn’t hang around and just a few weeks after joining GM from Nissan (which he he joined only a few weeks before from Hyundai) he’s moved the key Chevrolet account from Publicis (which ...

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Procter & Gamble puts ad agencies on the green spot

If it wasn’t bad enough dealing with the procurement department and its desires to reduce costs to nil, ad agencies and others are now finding their environmental practices under (potential) fire. The world’s biggest advertiser Procter & Gamble has just ...

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Why does WPP struggle so much for organic growth?

WPP boss Sir Martin Sorrell has reported that the company’s revenues grew by one per cent in March, the first time it has inched forward since back in 2008. For the first quarter its revenues were still down two per ...

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Acxiom is biggest US agency, Edelman tops global PR rankings

Acxiom from Arkansas that is, a direct marketing and customer relationship agency that has topped Advertising Age’s survey of US agencies. Arkansas is Wal-Mart territory of course but Acxiom’s biggest clients are Procter & Gamble, AT&T and Macy’s. This is ...

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Maurice Levy to hand over reins at Publicis

Maurice Levy, the boss of French ad giant Publicis Groupe for over 20 years, has said he is going to step down next year. Barring a pretty unforeseeable disaster Levy will leave the business in good shape as not just ...

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