Tag Archives: publicis

UBS says sorry in Publicis campaign to reassure private investors

Switzerland’s venerable UBS bank took a huge hit in the credit crunch, writing off SFr60bn ($58bn) and losing SFr $200bn of customer deposits. This last exodus was caused in part by the US government demanding and getting hitherto confidential information ...

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We messed up on agency moves GM’s Joel Ewanick tells Ad Age

New General Motors marketing supremo Joel Ewanick has done his mea culpa bit, telling Ad Age that he “messed up” when switching Chevrolet from Publicis to Goodby Silverstein, blaming the fracas on an unintended ‘leak.’ No words for BBH alas, ...

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What do BP’s problems and Chevrolet account switch have in common?

Arguably they both point to the occasional, but persistent, problem of doing business in the US. BP is receiving a terrible kicking from various American legislators and government types, starting with president Obama. So it should, you may say, as ...

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GM cops more flack in the US over Ewanick’s brutal treatment of Publicis

Well business is business but new General Motors CMO Joel Ewanick’s decision to turf the just-hired Publicis from GM’s Chevrolet account in favour of his old pals at Goodby Silverstein has rattled a lot of cages in America. Every agency ...

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Fast mover Ewanick dumps Publicis and drives Chevy to Goodby

New General Motors marketing supremo Joel Ewanick doesn’t hang around and just a few weeks after joining GM from Nissan (which he he joined only a few weeks before from Hyundai) he’s moved the key Chevrolet account from Publicis (which ...

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Procter & Gamble puts ad agencies on the green spot

If it wasn’t bad enough dealing with the procurement department and its desires to reduce costs to nil, ad agencies and others are now finding their environmental practices under (potential) fire. The world’s biggest advertiser Procter & Gamble has just ...

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Why does WPP struggle so much for organic growth?

WPP boss Sir Martin Sorrell has reported that the company’s revenues grew by one per cent in March, the first time it has inched forward since back in 2008. For the first quarter its revenues were still down two per ...

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Acxiom is biggest US agency, Edelman tops global PR rankings

Acxiom from Arkansas that is, a direct marketing and customer relationship agency that has topped Advertising Age’s survey of US agencies. Arkansas is Wal-Mart territory of course but Acxiom’s biggest clients are Procter & Gamble, AT&T and Macy’s. This is ...

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