Tag Archives: publicis

New management brooms bring ad reviews at Easyjet, DFS and moneysupermarket

UK budget airline Easyjet is reviewing its creative account at Publicis following a change of top management while furniture megastore DFS is doing the same to its whopper £92m media account, the eighth-biggest in the UK according to Campaign. And, ...

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2010 ends as it started for Bartle Bogle Hegarty with big Ebay loss

It certainly has been an annus horribilis for Bartle Bogle Hegarty and the year is going out in much the same vein with the agency’s resignation of the Ebay account, supposedly worth £22m. As with all such resignations it’s doubtful ...

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Publicis Groupe challenges Interpublic with pitch for McCann stalwart Nescafe

Nestle is reviewing three global accounts at headline creative agency McCann Erickson with Publicis Groupe, which recently won Nestle’s $900m media account in the US, pitching for number one brand Nescafe. Nestle is, as they say these days, looking for ...

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Maurice Levy lieutenant backs Maude plan to run government ads on BBC

Executives at media agencies and ITV will be grinding their teeth today as one of Maurice Levy's head honchos at Publicis has come out in support of the suggestion that the Government's Central Office of Information should run its advertising ...

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Strange Brazilian ad law is the reason Talent is worth $220m to Publicis

Law No.4.680/65 dating from 1965 to be precise, which specifies that the agency that creates the ad must buy the media, that gross media commission must be between 15 and 20 per cent and that further trade discounts should be ...

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More strife for BBH as New York creative chief Kevin Roddy exits

If you’ve got a problem you need to deal with it and Bartle Bogle Hegarty is trying to grasp a rather big and obstreperous bull by the horns at its flagship New York agency. Creative director Kevin Roddy is leaving ...

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