Tag Archives: publicis groupe

KFC in the US is moving its $230million media-planning and buying business to its creative agency Wieden+Kennedy. W+K will now handle media planning and buying (including social and digital) as well as creative and other marketing functions. This is perhaps ...

We live our lives via mobile apps these days it seems and now we’ve got a big agency group that’s going to do business that way. Publicis Groupe has unveiled a beta version of its AI-powered Marcel gizmo which gives ...

Is the tide going out for creative agencies, a sort of tsunami in reverse? Yesterday MDC Partners stock took a powder as CEO Scott Kauffman (below) announced “unacceptable” earnings for the first quarter, a nasty surprise as MDC outperformed its ...

Hard on the heels of Mercedes’ a big creative review which chose Publicis Groupe – outside the US, China and Germany which is quite a large exception – the German luxury car maker is also reported to be looking for ...

One of the more unremarked aspects of Publicis Groupe boss Arthur Sadoun’s ‘Power of One’ mantra – or POO – is it makes delayering the organisation (otherwise known as getting rid of expensive executives) somewhat easier. Now Karen Buchanan (below), ...

Did Arthur Sadoun’s Publicis Groupe have a good first quarter of 2018? It says it did, reporting organic growth of 1.6 per cent (compared to minus 1.2 per cent in 2017) but the numbers are skewed by the adoption of ...

A new CMO usually means a pitch but these days CMOs seem to want a new model agency relationship too. New Volkswagen CMO Jochen Sengpiehl (VW Group has a new CEO in Herbert Diess too) has announced he wants to ...

The Campaign/Nielsen billings for UK creative agencies have emerged and, as suspected, AMV BBDO’s long term lead has been cut, Omnicom sibling adam&eveDDB narrowing the gap to £96m. AMV had its first full year without Sainsbury’s and the gap may ...

Procter & Gamble chief brand officer Marc Pritchard said he wanted to “take back control” of his marketing budget and he’s doing so; creating a dedicated full service agency from Publicis Groupe’s Saatchi & Saatchi, WPP’s Grey and Omnicom’s Hearts ...