Tag Archives: publicis groupe

Procter & Gamble chief brand officer Marc Pritchard said he wanted to “take back control” of his marketing budget and he’s doing so; creating a dedicated full service agency from Publicis Groupe’s Saatchi & Saatchi, WPP’s Grey and Omnicom’s Hearts ...

Publicis Groupe’s Publicis.Sapient consultancy is teaming with TQI Ventures to form a new consultancy, Sapient.i7. The new consultancy says it will offer an “extensive set of services leveraging Salesforce technology to enable digital transformation for large enterprises in Europe.” Salesforce ...

Publicis Groupe has revealed details of how Marcel will work when it launches in January 2019. Marcel, you may remember, is the reason Publicis Groupe hasn’t entered any awards over the last year. At Cannes 2017, CEO Arthur Sadoun got ...

Arthur Sadoun has landed another big one. Publicis Groupe has won Campbell Soup’s global full service account in a pitch spearheaded by group agency Leo Burnett. Creative moves from Omnicom’s BBDO and media from WPP’s Wavemaker. Campbell chief consumer experience ...

By Ciesco. WPP, the world’s largest marketing group, suffered its worst year since the 2009 recession in growth terms in 2017, with like for like revenue (which factors in currency and acquisitions) down 0.3 per cent, on total revenue of ...

Here’s a nice one for some lucky agency. Campaign reports that VW-owned Skoda, which is winning sales and plaudits left, right and centre (to the point where VW told it to put up its prices) is looking for a new ...

The US ad market seems to have rebounded strongly in the last quarter of 2017 judging from Interpublic’s Q4 and full year results. Q4 revenue was $2.34bn compared to $2.26bn in 2016 on strong organic revenue growth of 3.3 per ...

Arthur Sadoun of Publicis Groupe (below) is appearing more often in the media than WPP’s Sir Martin Sorrell these days (careful Arthur) and now he’s back, bigging up the holding company’s “global” win of Daimler (aka Mercedes-Benz). This, says, Sadoun ...

Arthur Sadoun’s ongoing message about business transformation was joined by a new mantra – “a shift from a holding company to a platform” – at a 2017 results presentation to analysts today. Sapient – which Publicis bought for $3.2 billion ...