Tag Archives: publicis groupe

Publicis teams with TQI Ventures to create new Sapient.i7

Publicis Groupe’s Publicis.Sapient consultancy is teaming with TQI Ventures to form a new consultancy, Sapient.i7. The new consultancy says it will offer an “extensive set of services leveraging Salesforce technology to enable digital transformation for large enterprises in Europe.” Salesforce ...

Read More »

This is how Publicis Groupe’s Marcel platform will work

Publicis Groupe has revealed details of how Marcel will work when it launches in January 2019. Marcel, you may remember, is the reason Publicis Groupe hasn’t entered any awards over the last year. At Cannes 2017, CEO Arthur Sadoun got ...

Read More »

Publicis wins Campbell’s Soup with global full service pitch

Arthur Sadoun has landed another big one. Publicis Groupe has won Campbell Soup’s global full service account in a pitch spearheaded by group agency Leo Burnett. Creative moves from Omnicom’s BBDO and media from WPP’s Wavemaker. Campbell chief consumer experience ...

Read More »

Skoda review puts Fallon and Publicis on the spot

Here’s a nice one for some lucky agency. Campaign reports that VW-owned Skoda, which is winning sales and plaudits left, right and centre (to the point where VW told it to put up its prices) is looking for a new ...

Read More »

US ad recovery brings Q4 boost for Interpublic

The US ad market seems to have rebounded strongly in the last quarter of 2017 judging from Interpublic’s Q4 and full year results. Q4 revenue was $2.34bn compared to $2.26bn in 2016 on strong organic revenue growth of 3.3 per ...

Read More »

Sadoun trumpets transformation at Publicis

Arthur Sadoun’s ongoing message about business transformation was joined by a new mantra – “a shift from a holding company to a platform” – at a 2017 results presentation to analysts today. Sapient – which Publicis bought for $3.2 billion ...

Read More »