Tag Archives: proximity

Omnicom folds Proximity into Rapp Worldwide

Omnicom boss John Wren has responded vigorously to the Covid-19 crisis, with anticipated measures sich as layoffs, furloughs and salary cuts. Including some high profile (and presumably expensive) people at its agencies which include BBDO and DDB. Now it’s merging ...

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Proximity scores for Economist with Bercow poster

More politics but when the breaking ad story of the day in the UK seems to be Asda looking for a cat to star in its Christmas ad.. Here’s a neat poster for the Economist from Proximity recalling the great ...

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IKEA launches Lagom Collection – new uses for old stuff

Good of IKEA to spend its marketing money without trying to sell us anything (actually quite a lot of ads do this, unwittingly.) Proximity London is launching KEA’s new “Lagom Collection,” new uses for products you have already. Lagom means ...

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Economist turns to TV with Proximity plea to wider audience

The venerable Economist is inviting us to “Never stop questioning” in its return to TV advertising through Proximity, part of Omnicom’s AMV BBDO empire. So we have a young girl going through life questioning until it’s her turn to answer ...

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