Tag Archives: proximity

IKEA launches Lagom Collection – new uses for old stuff

Good of IKEA to spend its marketing money without trying to sell us anything (actually quite a lot of ads do this, unwittingly.) Proximity London is launching KEA’s new “Lagom Collection,” new uses for products you have already. Lagom means ...

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Economist turns to TV with Proximity plea to wider audience

The venerable Economist is inviting us to “Never stop questioning” in its return to TV advertising through Proximity, part of Omnicom’s AMV BBDO empire. So we have a young girl going through life questioning until it’s her turn to answer ...

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