posterscope
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Publicis wins L’Oreal China media business, takes Out of Home out of Dentsu’s Posterscope
L’Oreal has appointed Publicis Groupe to its media business in China after what Publicis claims was the biggest pitch there…
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Posterscope’s Stephen Whyte: underestimate the power of dynamic digital out of home at your peril
Recent media forecasts from sources such as GroupM have forecast slow but continued growth in advertising expenditure in 2020. In…
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Global out of home industry must make planning and buying easier say industry leaders
To Sorrento where over 400 delegates from the global Out of Home industry are gathered at the 59th FEPE International…
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Samsung OOH account heading to Posterscope
Samsung, one of the biggest out of home advertisers in the UK with a spend of around £70m, is believed…
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J&J US media for IPG’s UM, Whyte for Posterscope, Lloyds dithers about £100m account
*Johnson & Johnson is moving its US media buying business back to J3, a J&J-dedicated unit of Interpublic’s UM that…
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De Groose takes new top job at Dentsu/Aegis UK
Dentsu/Aegis is on a roll (it recently won Microsoft’s $2bn media business) and the Aegis bit (bought by Dentsu for…
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Eric Newnham’s new OOH giant Talon sets out its stall – ‘a landscape of possibilities’
In little over a year Eric Newnham’s new out of home specialist agency Talon has wrought devastation on the large…
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PubliCom posers for WPP’s SMS, Publicis outdoor on its way to Talon, drink more Herbert Hall…
The great Publicom merger posts a number of interesting questions for Sir Martin Sorrell and WPP. The first is: WPP’s…
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Is Eric Newnham’s new Talon really Kinetic?
First off, it’s also an Omnicom venture of course as Colin Gottlieb, boss of Omnicom media operations in EMEA, has…
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