L’Oreal has appointed Publicis Groupe to its media business in China after what Publicis claims was the biggest pitch there in 2020. Inevitably Publicis has produced a new agency model for the business, OneL’Oreal (yes really, maybe it plays better ...
Read More »Posterscope’s Stephen Whyte: underestimate the power of dynamic digital out of home at your peril
Recent media forecasts from sources such as GroupM have forecast slow but continued growth in advertising expenditure in 2020. In these reports, out of home, and more specifically, digital out of home (DOOH), has been identified as one of the ...
Read More »Global out of home industry must make planning and buying easier say industry leaders
To Sorrento where over 400 delegates from the global Out of Home industry are gathered at the 59th FEPE International Congress to discuss the medium and its challenges. On the face of it most plants in the OOH garden are ...
Read More »Samsung OOH account heading to Posterscope
Samsung, one of the biggest out of home advertisers in the UK with a spend of around £70m, is believed to be moving its OOH account from Interpublic’s Rapport to Dentsu Aegis-owned Posterscope. It’s a big blow to Rapport which ...
Read More »J&J US media for IPG’s UM, Whyte for Posterscope, Lloyds dithers about £100m account
*Johnson & Johnson is moving its US media buying business back to J3, a J&J-dedicated unit of Interpublic’s UM that currently handles planning. The business moves from Omnicom’s OMD which won J&J’s mostly healthcare global media a year ago. Which ...
Read More »De Groose takes new top job at Dentsu/Aegis UK
Dentsu/Aegis is on a roll (it recently won Microsoft’s $2bn media business) and the Aegis bit (bought by Dentsu for $5bn in March last year) seems to be making the running as the enlarged holding company challenges the likes of ...
Read More »Eric Newnham’s new OOH giant Talon sets out its stall – ‘a landscape of possibilities’
In little over a year Eric Newnham’s new out of home specialist agency Talon has wrought devastation on the large and profitable UK OOH planning and buying market, grabbing huge chunks of business from its more established rivals (chiefly Aegis-owned ...
Read More »PubliCom posers for WPP’s SMS, Publicis outdoor on its way to Talon, drink more Herbert Hall…
The great Publicom merger posts a number of interesting questions for Sir Martin Sorrell and WPP. The first is: WPP’s strategy has always been to be the biggest and now it no longer is – across the piece. So fund ...
Read More »Is Eric Newnham’s new Talon really Kinetic?
First off, it’s also an Omnicom venture of course as Colin Gottlieb, boss of Omnicom media operations in EMEA, has bought an OMG stake in the business. But Eric Newnham, the former Kinetic boss and clearly a man who never ...
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