Tag Archives: posterscope

Recent media forecasts from sources such as GroupM have forecast slow but continued growth in advertising expenditure in 2020. In these reports, out of home, and more specifically, digital out of home (DOOH), has been identified as one of the ...

To Sorrento where over 400 delegates from the global Out of Home industry are gathered at the 59th FEPE International Congress to discuss the medium and its challenges. On the face of it most plants in the OOH garden are ...

Samsung, one of the biggest out of home advertisers in the UK with a spend of around £70m, is believed to be moving its OOH account from Interpublic’s Rapport to Dentsu Aegis-owned Posterscope. It’s a big blow to Rapport which ...

*Johnson & Johnson is moving its US media buying business back to J3, a J&J-dedicated unit of Interpublic’s UM that currently handles planning. The business moves from Omnicom’s OMD which won J&J’s mostly healthcare global media a year ago. Which ...

Dentsu/Aegis is on a roll (it recently won Microsoft’s $2bn media business) and the Aegis bit (bought by Dentsu for $5bn in March last year) seems to be making the running as the enlarged holding company challenges the likes of ...

In little over a year Eric Newnham’s new out of home specialist agency Talon has wrought devastation on the large and profitable UK OOH planning and buying market, grabbing huge chunks of business from its more established rivals (chiefly Aegis-owned ...

The great Publicom merger posts a number of interesting questions for Sir Martin Sorrell and WPP. The first is: WPP’s strategy has always been to be the biggest and now it no longer is – across the piece. So fund ...

First off, it’s also an Omnicom venture of course as Colin Gottlieb, boss of Omnicom media operations in EMEA, has bought an OMG stake in the business. But Eric Newnham, the former Kinetic boss and clearly a man who never ...

The out of home market has seen some radical changes as well as strong growth in recent years. Roy Jeans, CEO of leading UK OOH specialist agency Rapport, explains how and why the industry is changing. Last year IPM (International ...