The out of home market has seen some radical changes as well as strong growth in recent years. Roy Jeans, CEO of leading UK OOH specialist agency Rapport, explains how and why the industry is changing. Last year IPM (International ...
Read More »Now Interpublic joins global out of home revolution with plans to roll out UK brand Rapport to US
Interpublic (IPG) is believed to be launching Rapport, its successful UK out of home specialist, in America as soon as its current contract with WPP’s Kinetic expires. The move follows hard on the heels on revelations (here) that Eric Newnham’s ...
Read More »Former Kinetic exec Chris O’Donnell joins Posterscope fightback against Talon
Eric Newnham’s new out of home operation Talon – backed by Omnicom Media Group – is making waves all over the place, not least in the wallets of a number of media and out of home professionals who may have ...
Read More »Chinese regulators threaten Aegis/Dentsu deal
Will Dentsu’s £3.2bn takeover of Aegis ever actually happen? Dentsu has been telling us for months that it’s only a matter of time – time needed to win regulatory approval in China, where Dentsu is desperate to expand and sees ...
Read More »Now former Kinetic direct client specialist James Copley joins Eric Newnham’s Talon as number two
Former Kinetic chief operating officer James Copley (left) has rejoined his long-time colleague Eric Newnham at new outdoor media buying contender Talon. Copley will be managing partner, effectively number two to majority shareholder Newnham. At Kinetic Copley was noted for ...
Read More »Leading UK media shop the7stars set to join exodus to new outdoor contender Talon
Former Kinetic worldwide boss Eric Newnham (left) is shaking up the UK out of home buying industry in a way it hasn’t seen for years: now leading UK media independent the7stars is set to join the rush to Newnham’s new ...
Read More »Havas Media and Walker Media set to follow OMG into new UK outdoor contender Talon
The London media world is agog with speculation about what will former Kinetic boss Eric Newnham (left) and his out of home buying company Talon do next? Latest is that Talon is about to follow its win of the £150m ...
Read More »Watch out Eric Newnham and Talon – Posterscope is plotting your downfall!
This video has surfaced on YouTube purporting to describe the reaction of Dentsu-owned Postercope to Talon’s win of OMG’s humungous UK outdoor buying business – £150m or so. Dentsu bought media-buying independent Aegis for £3.2m last year and Posterscope, its ...
Read More »Eric Newnham’s new outdoor outfit Talon hits the big time with £150m Omnicom media win
We predicted that former Kinetic boss Eric Newnham (left) would set up a real third force in UK (and maybe worldwide) out of home media planning and buying when he bought a majority stake in UK minnow Talon – and ...
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