Companies are using different marketing tactics in the UK’s never-ending almost-lockdowns and premium brand Silent Pool Gin has been using hyperlocal media company Pintarget to target wealthy consumers through Sky Adsmart. Pintarget MD Charlie Makin says: “Adventurous gin lovers want ...
Read More »The Specialist Works buys hyper-local agency Pintarget
UK media independent The Specialist Works is buying hyper-local media and data business Pintarget. Pintarget, founded in 2016 by Charlie Makin and part-owned by shopper media specialist RMI will now be known as Pintarget by The Specialist Works with Makin ...
Read More »Makin and Jeans launch hyperlocal media agency Pintarget
Charlie Makin, a founder of Booth Lockett Makin, and former Rapprt CEO and Saatchi regional media head Roy Jeans are heading the team launching a new media agency Pintarget focussed on local media. Pintarget says it will enable brands to ...
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