Who’s right about Tesco, Terry or Phil? Or are they both wrong? Former CEO Sir Terry Leahy (left) broke his silence on Tesco on last night’s BBC Panorama programme, blaming a ‘failure of leadership’ (Phil Clarke his successor as CEO) ...
Read More »Unilever boss Dave Lewis replaces Phil Clarke at Tesco – is an ad review on the way too?
It isn’t so surprising that Tesco CEO Phil Clarke is stepping down after three gruesome years in charge of the giant retailer. But it is surprising that his replacement is not another retailer but Dave Lewis (left), president of Unilever’s ...
Read More »CEO Clarke on the brink as Tesco unveils falling sales
The one factor that might save embattled Tesco CEO Phil Clarke (left) is that all the UK supermarket majors are suffering at the hands of German discounters Aldi and Liddle, not just Tesco. Sainsbury, in the final year of long-serving ...
Read More »More strife at Tesco leaves CEO Clarke out on his own
It really doesn’t get any better at Tesco – the supermarket giant is set to reveal another whopping fall in profits on April 16 (ten per cent is the consensus) and now finance director Laurie McIlwee is falling on his ...
Read More »There’s something fishy about this new Tesco Finest ad
Tesco’s stuttering recovery – acknowledging disaster with Fresh & Easy in the US, recovering a little in the UK (the most important bit) but suffering a car crash in Central Europe – is putting more and more pressure on CEO ...
Read More »Tesco and Wieden+Kennedy bet the ranch on new ‘Love Every Mouthful’ food campaign
Well there it is then, the big one for Tesco from Wieden+Kennedy London: ‘Love Every Mouthful.’ Tesco has decided, rather belatedly some might say, that it’s a grocer and, therefore, should sell itself on the quality of its food. Which ...
Read More »Co-op says it’s still here with new legal ad from Leo Burnett, Tesco to ditch electricals
All of a sudden running a big supermarket company isn’t as easy as it used to be. Before the financial crisis in the UK (and no doubt elsewhere) all you had to do was build more and bigger stores, screw ...
Read More »Tesco and W+K dive into new supermarket price war with attack on Sainsbury’s Brand Match
Tesco CEO Phil Clarke is a combative type and now Tesco is launching a new ‘price promise,’ a version of Sainsbury’s’ highly successful Brand Match that offers shoppers up to ten quid off at the till if what they buy ...
Read More »Resurgent Tesco launches free Clubcard TV
New(ish) Tesco CEO Phil Clarke is wasting no time in applying his boot to the ample rear of complacent old Tesco and the hitherto struggling retailer’s marketing seems to be increasingly his focus. Last year he moved the ad account ...
Read More »